# Plush Velvet Kicks Beauty & Youth Creates the Vans Authentic Satin Sneakers By Marissa Liu | Published 2010-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-authentic-satin References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/01/beauty-youth-x-vans-authentic-satin-pack/) Beauty & Youth has collaborated with Vans to bring you comfortable, luxurious kicks. The Vans Authentic Satin line is a range of four velvety sneakers that will make you feel like you're running on air. Available in burgundy, navy, grey and black, these Vans Authentic Satin sneakers will be available exclusively at Beauty & Youth stores in Japan starting this fall. Check out the interesting colors of these shoes in the featured gallery. **Implications** - Luxury used to be a status symbol that everyone aspired to acquire, while only a handful succeeded. Although that reality is slowly changing, businesses can capitalize on the still prevalent income disparity by branding their products as luxurious and extravagant and targeting more well-off consumers. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Luxury Branding:** Opportunity to brand products as luxurious and extravagant, targeting well-off consumers. - **Income Disparity:** Opportunity to cater to the still prevalent income disparity by offering luxury products. - **Comfortable Luxury:** Opportunity to create comfortable yet luxurious products, combining indulgence with functionality. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to incorporate luxury branding and target affluent consumers. - **Footwear:** Opportunity to create comfortable and luxurious sneakers, appealing to consumers seeking both style and comfort. - **Retail:** Opportunity for retailers to cater to the income disparity by offering luxurious products alongside more affordable options. ## Related on Trend Hunter - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Reimagined Skate Classic Shoes](https://www.trendhunter.com/trends/charms-pack.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Bejeweled Checkered Footwear](https://www.trendhunter.com/trends/mattias-gollin.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Pearl Bead Sneakers](https://www.trendhunter.com/trends/pearlized-pack.md) - [Formal Skate Boat Sneakers](https://www.trendhunter.com/trends/vans-2-eyelet.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md)