# Iconic Art Gallery Sneakers Vans and MoMa Collaborated on a Sneaker By Ell Smith | Published 2019-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-and-moma References: [hypebae](https://hypebae.com/2019/10/moma-vans-era-sneakers-reopening-museum-exclusive-collaboration-new-york-nyc) & [store.moma.org](https://store.moma.org/only-at-moma/new-moma/moma-and-vans-era-sneakers/8816.html?cgid=only-at-moma-new-moma&dwvar_8816_color=Multi#start=5) Fashion is often looked at as an art form, and this reigns true when considering the collaboration between [Vans](https://www.trendhunter.com/trends/otw-by-vans-line) and [MoMA](https://www.trendhunter.com/trends/everyday-sock), which is offering a new sneaker that's perfect for fashionistas and art lovers alike. The collaborative effort sees a colorful palette on Vans' classic Era silhouette. Featuring color-blocking hues of yellow, pink, green and blue and complete with suede detailing, this shoe is sure to appeal to those who like to make a statement. Art lovers will be pleased with the [MoMA logo running across one side](https://www.trendhunter.com/trends/the-van-gogh-musum) of the shoe, marking a unique collaboration, and a limited-edition piece. The Vans x MoMA Era is only available through MoMA's webstore and can be purchased for $80USD. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Fashion:** The collaboration between Vans and MoMA showcases the trend of merging art and fashion, creating opportunities for other brands to create art-inspired fashion collections. - **Limited-edition Collaborations:** The partnership between Vans and MoMA highlights the trend of limited-edition collaborations, presenting opportunities for brands to work with iconic institutions to create exclusive products for consumers. - **Color-blocking Design:** The colorful palette and color-blocking design of the Vans x MoMA Era reflects the trend of bold and vibrant patterns in fashion, opening opportunities for brands to experiment with unique designs. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the trend of art-inspired fashion by collaborating with artists or museums to create exclusive collections that appeal to art enthusiasts. - **Art and Culture:** Museums and other cultural institutions can explore collaborations with fashion brands as a way to engage with a wider audience and generate revenue through limited-edition releases. - **Footwear Manufacturing:** Footwear manufacturers can adopt the trend of color-blocking design seen in the Vans x MoMA Era to create eye-catching and unique sneakers that appeal to fashion-forward consumers. ## Related on Trend Hunter - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Sporty Vibrant Collaborative Socks](https://www.trendhunter.com/trends/everyday-sock.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Artist-Inspired Footwear Partnerships](https://www.trendhunter.com/trends/otw-by-vans1.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md)