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# Collaborative Vivid Skate Footwear
Vans and KENZO Join Forces on a Spring 2020 Collection

By Amy Duong | Published 2020-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vans-and-kenzo
References: [hypebeast](https://hypebeast.com/2020/6/kenzo-vans-collaborative-collection-ss20) & [bit.ly](https://bit.ly/37pvPuF)

Vans and [KENZO](https://www.trendhunter.com/trends/gelkayano-20) continue to work in collaboration with the latest launch of the duo's capsule prepared for the Spring 2020 season. The silhouettes include the classic [Old Skool and Sk8-Hi sneakers](https://www.trendhunter.com/trends/old-skool-36) that have been redesigned and painted in [vivid design patterns](https://www.trendhunter.com/trends/parra-and-otw).

This includes all-over flower prints -- all of the prints are drawn from KENZO's archives as a nod to both contributing efforts. Each sneaker comes in three different prints and are offered in men and women's sizing options. To accompany the sneakers are some apparel pieces and accessories designed by Felipe Oliveira Baptista. There will also be a limited edition KENZO skateboard to make the joint effort with the help of The Skateroom as well.

Image Credit: KENZO, Ari Marcropoulos

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 79% | Activity: 65% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Fashion Collections:** Opportunity for brands to join forces and create unique and limited-edition fashion collections.
- **Revamped Classic Sneakers:** Disruptive innovation opportunity to redesign and transform classic sneaker silhouettes with vibrant and eye-catching design patterns.
- **Archival Print Reinterpretation:** Potential for brands to revisit and reinterpret archival prints to create nostalgic and unique designs.

### Industries Being Reshaped

- **Fashion and Apparel:** Opportunity for fashion brands to collaborate and create exclusive collections that appeal to a wide consumer base.
- **Footwear:** Disruptive innovation opportunity to transform traditional sneaker designs with bold and colorful patterns to attract fashion-forward consumers.
- **Skateboarding and Streetwear:** Potential for brands to expand their presence in the skateboarding and streetwear market by collaborating on limited-edition skateboards and apparel pieces.

## Related on Trend Hunter

- [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md)
- [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)
- [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md)
- [Collaborative Fall-Ready Boot Capsules](https://www.trendhunter.com/trends/kenzo-and-hunter.md)
- [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md)
- [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md)
- [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md)
- [Dynamic Graphic Skate Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca.md)
- [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md)
