# Colorful Gummy-Themed Shoes Vans and Haribo Collaborate on a Series of Candy-Themed Shoes By Kanesa D | Published 2023-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-and-haribo References: [hypebae](https://hypebae.com/2023/2/vans-haribo-collaboration-collection-release-info-footwear-apparel-kids-where-to-buy) & [vans](https://www.vans.ca/en-ca) [Vans](https://www.trendhunter.com/trends/vans-and-papergirl) and [Haribo](https://www.trendhunter.com/trends/crocs-and-haribo) are collaborating on a series of footwear and apparel for the family. For this sweet collaboration, the well-known '[Sk8-Hi](https://www.trendhunter.com/trends/kpop-demon-hunters-1)' sneaker debuts in a "Black/Sky Blue" colorway with Haribo's tagline, "Kids and grown-ups adore it so, the joyful world of Haribo," inscribed in ten different languages. The Vans + Haribo 'Old Skool V' has a distinctive print of yellow gummy bears instead of the company's signature skater-inspired checkerboard design. The jelly candy is dispersed throughout a rainbow of colors in the Slip-On Multi, which offers a variety of traditional flavors. Kids' shoes come in a matching version of the Old Skool and a colorful 'Goldbear Red' Slip-On style. The collection is finished with a set of co-branded hoodies in black and blue. The Vans x Haribo collection officially debuts on April 6. Image Credit: Vans, [hypebae](https://hypebae.com/2023/2/vans-haribo-collaboration-collection-release-info-footwear-apparel-kids-where-to-buy), [vans](https://www.vans.ca/en-ca) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 88% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Candy-themed Fashion:** Collaborations between candy brands and fashion companies offer opportunities for unique and playful fashion designs. - **Branded Languages:** Incorporating brand taglines and slogans in multiple languages onto products presents opportunities to market to diverse global audiences. - **Iconic Print Remixes:** Replacing classic designs with playful and iconic images creates opportunities for fresh, eye-catching designs. ### Industries Being Reshaped - **Fashion and Apparel:** Candy-inspired clothing and shoes provide a whimsical and fun addition to fashion and apparel collections. - **Candy and Confectionery:** Collaborating with fashion companies to create branded candy-themed products can expand brand recognition and increase sales. - **Marketing and Advertising:** Creating unique and playful collaborations between unrelated industries can create buzz and increase brand awareness through unconventional marketing strategies. ## Related on Trend Hunter - [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md) - [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Mix-and-Match Candy Partnerships](https://www.trendhunter.com/trends/itsugar-and-haribo.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Gummy Candy Collaboration Toys](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets-x-haribo-products.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md)