# Pro Surfer Apparel Collaborations Vans and 'Former' are Launching a Clothing and Footwear Line By Grace Mahas | Published 2019-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vans-and-former References: [highsnobiety](https://www.highsnobiety.com/p/vans-former-collection-release-date-price/) & [vans](https://www.vans.ca/en_ca/surf.html) [Vans](https://www.trendhunter.com/trends/yusuke-hanai-2) and 'Former' have recently announced a new collaboration to create three limited-edition footwear styles, a zippered short-sleeve shirt, and EverRide Stretch boardshorts. Former was founded by pro surfer Dane Reynolds, who since created the LA-based lifestyle brand. Vans, the well-known skateboarding shoe company, has recently become more mainstream thanks to celebrity endorsements. The collection will include key Vans models, such as the Sk8-Hi 138 FT, Style 36 FT Zip, and La Costa Lite X Slide. The footwear uses high-quality fabrics, including black leather and bone suede. The cargo pant and short-sleeved shirt are made from compact brushed twill and both include a side cargo pocket. All products in the Vans and Former collection will feature Former artwork and Van's staple logo. The new collection will launch worldwide on Vans [Surf](https://www.trendhunter.com/trends/bajio-sunglasses) online on June 22nd. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Collaborations:** Opportunity to create exclusive and high-demand products through partnerships with notable brands or individuals. - **Celebrity Endorsements:** Potential for increased brand visibility and appeal by aligning with influential personalities. - **Online Launch Events:** Chance to generate excitement and engagement through virtual product launches and exclusive online releases. ### Where This Applies - **Apparel and Footwear:** Disruptive innovation opportunity: Explore collaborations with well-known designers or athletes to create unique and highly sought-after apparel and footwear collections. - **Sports and Lifestyle Branding:** Disruptive innovation opportunity: Leverage the power of celebrity endorsements to strengthen brand image and expand market reach. - **E-commerce:** Disruptive innovation opportunity: Implement innovative online launch events to engage customers and drive sales in the digital marketplace. ## Related on Trend Hunter - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Streetwear-Inspired Beer Collaboration](https://www.trendhunter.com/trends/fat-tire1.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Premium Explorative Skate Products](https://www.trendhunter.com/trends/otw-by-vans-1.md) - [Rider-Collaborated Sneaker Series](https://www.trendhunter.com/trends/skate-authentic-high.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md)