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# Hot Housewives
Italian Vanity Fair Brings Fun to House Chores

By Ayman | Published 2009-04-11 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/vanity-fair-shows-brings-fun-to-house-chores
References: [modemodels.blogspot](http://modemodels.blogspot.com/2009/04/reid-in-italian-vanity-fair.html) & [style.it](http://www.style.it/cont/vanity-fair/home-vanity-fair.asp)

The new issue of Italian Vanity Fair features an editorial that shows how housewives can keep things sexy while they do mundane house chores.

The editorial is photographed by Pamela Hanson and features model Kastyn Reid in [sexy lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and [Playboy](https://www.trendhunter.com/trends/playboy-magazine-1) bunny ears while she [vacuums the carpet](https://www.trendhunter.com/trends/qrevo-curvx), cleans the stove and hangs the laundry.

I think Vanity Fair is on to something. If you do this, your husband or boyfriend might skip going out with his friends and stay home to watch you clean!

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Sexy House Chores:** Opportunity for sexy-themed household products and services that make mundane chores more exciting and enticing.
- **Lingerie Cleaning:** Potential for lingerie brands to collaborate with cleaning companies to offer stylish and functional cleaning outfits.
- **Home Entertainment:** Chance for home entertainment companies to develop immersive and engaging experiences to make staying home more appealing than going out.

### Where This Applies

- **Fashion:** Fashion brands can explore the market for fashionable cleaning attire that combines style and functionality.
- **Home Appliance:** Opportunity for home appliance companies to create innovative cleaning tools and machines that cater to a playful and sexy aesthetic.
- **Interactive Entertainment:** Interactive entertainment industry can tap into the concept of sexy house chores by developing virtual reality or augmented reality cleaning games or experiences.

## Related on Trend Hunter

- [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)
- [Playlist-Paired Household Cleaners](https://www.trendhunter.com/trends/deep-house-clean.md)
- [Actress-Approved Kitchen Sponges](https://www.trendhunter.com/trends/skura-style-x-eva-mendes.md)
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- [Denim-Wrapped Home Vacuums](https://www.trendhunter.com/trends/jeansified-object.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Influencer-Backed Home Collections](https://www.trendhunter.com/trends/mrs-hinch.md)
- [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md)
