# Sporty Swimwear Editorials Josephine Skriver Embraces an Urban Beach Look for Vanity Fair Italia By Meghan Young | Published 2015-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vanity-fair-italia References: [fashiongonerogue](http://www.fashiongonerogue.com/gallery/josephine-skriver-is-a-beach-babe-for-editorial-in-vanity-fair-italia/) & [vanityfair.it](http://www.vanityfair.it/) Vanity Fair Italia embraces a bit of a [sporty streetwear vibe](https://www.trendhunter.com/trends/ksubi-unveils-kswim) for its latest beach editorial. While other publications are focusing on sexy or sophisticated (or both) swimwear, this one is determined to bring a little fun to sand and surf settings through a city vibe. Although it's undeniable the looks featured in Vanity Fair Italia are sexy, the use of reflective sunglasses, sneakers and backpacks makes them more playful than anything else. Starring Danish model Josephine Skriver, the Vanity Fair Italia editorial was shot by Ben Watts of Art Department. The [swimwear itself](https://www.trendhunter.com/trends/new-swim-collection) is full of [bright colors and floral prints](https://www.trendhunter.com/trends/country-club), which are perfect for summer. It's complemented with tousled tresses and a flawless tan. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sporty Streetwear Swimwear:** Disruptive innovation opportunities include designing swimwear that combines sporty streetwear elements for a fun and playful beach look. - **Reflective Sunglasses:** Disruptive innovation opportunities include creating fashionable, reflective sunglasses that can add a playful touch to beachwear. - **Bright Colors and Floral Prints:** Disruptive innovation opportunities include developing swimwear with bold and vibrant colors, as well as unique floral prints to stand out in the summer. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can explore new designs and materials that merge sporty streetwear with swimwear for a fresh and playful approach to beach fashion. - **Eyewear:** The eyewear industry can tap into the demand for fashionable and reflective sunglasses to complement beachwear and provide a playful aesthetic. - **Textile and Printing:** The textile and printing industry can offer innovative materials and printing techniques for swimwear, enabling vibrant colors and unique floral prints to dominate the market. ## Related on Trend Hunter - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)