# Glamorous Old Hollywood Shoots The Vanity Fair France October Editorial Channels Grey Gardens By Leslie Chen | Published 2011-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vanity-fair-france-october References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/10/le-freak-cest-chic-catherine-loewe-rachel-alexander-by-signe-vilstrup-for-vanity-fair-france-editori.html) & [models](http://models.com/work/vanity-fair-italy-le-freak-cest-chic-photos-by-signe-vilstrup/66586) [Vanity Fair France](https://www.trendhunter.com/trends/christophe-robin-hotel-collection) October presents the Le Freak C’est Chic editorial to inspire those looking for ways to inject some glamour into their everyday lives. Looking like a scene from Grey Gardens, the photo shoot is full of luxurious wardrobes accompanied by backdrops that look like they’re about to fall apart at any moment. The use of an overcast grey tone by photographer Signe Vilstrup enhances the melancholy feeling of the images. Take a look through the photos in this Vanity Fair France October editorial to get a taste of old [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) glamour. **Implications** - Consumers are looking for a way to live more glamourously. Designers could recognize this desire for more upscale products in order to increase their appeal. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Old Hollywood Glamour:** Opportunities for fashion and beauty industries to recreate vintage styles and bring back the allure of old Hollywood. - **Melancholic Aesthetic:** Opportunities for creative industries to explore and monetize the appeal of the melancholic grey tone in photography and design. - **Luxury in Decay:** Opportunities for industries such as interior design and architecture to incorporate and monetize the trend of creating luxurious aesthetics from decaying or vintage materials. ### Sectors Adopting This - **Fashion:** Create upscale vintage collections reminiscent of old Hollywood to cater to the desire for glamour in fashion. - **Beauty:** Recreate vintage beauty looks and market them as glamorous and timeless. - **Interior Design:** Monetize the trend of creating luxurious aesthetics from decaying or vintage materials, combining the old and the new for a unique aesthetic. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)