# Bedsheet Cleanup Ads The Vanish Kosla Oxi Action Campaign Leaves Romantic Memories in the Mind By Meghan Young | Published 2013-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vanish-kosla-oxi-action References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/vanish-strawberry-chocolate-cream/) & [havas](http://www.havas.com) For those who still haven't cleaned up the bedroom after all of the...fun...[Valentine's Day activities](https://www.trendhunter.com/trends/together-valentines-day) that recently took place in it, the Vanish Kosla Oxi Action ad campaign might encourage people to get on that. The images assume that things often left in the kitchen made their way onto nightstands such as [chocolate syrup](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) and whipped cream. Those stains require extra help to get off the sheets. The Vanish Kosla Oxi Action ad campaign was created by [Havas Worldwide](https://www.trendhunter.com/trends/jblgoestopless), an ad agency based in İstanbul, Turkey. It was imaginatively art directed by Ali Can Savaş with creative direction by Ediz Kurtbarlas. Although tamely shot by photographer Emre Göloğlu, the ad campaign could have easily gone down a more Rated R route. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Bedroom Stain Removal Ads:** There is an opportunity to disrupt the cleaning industry by creating cleaning products that are specifically marketed for bedroom stains and creating ad campaigns to address the issue. - **Romantic Holiday Clean Up Services:** Businesses could create services that help individuals clean up their homes after romantic holidays such as Valentine's Day, by utilizing cleaning products that are safe to use in the bedroom. - **Marketing Cleaning Products Creatively:** There is an opportunity to disrupt the cleaning product industry by creating visually appealing and creatively marketed products for cleaning bedroom stains. ### Sectors Adopting This - **Cleaning Industry:** The cleaning industry could benefit from the creation of cleaning products that are specifically marketed for bedroom stains. - **Photography Industry:** There is an opportunity for photographers to specialize in photographing and advertising bedroom cleaning products and services in visually appealing ways. - **Marketing and Advertising Industry:** There is an opportunity to disrupt the marketing and advertising industry by creating visually appealing and creatively marketed campaigns for cleaning products. ## Related on Trend Hunter - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md)