# Palm Oil-Free Wafer Cookies Trader Joe's Organic Vanilla Wafer Cookies Feature Cultured Butter By Laura McQuarrie | Published 2019-04-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-wafer-cookies References: [traderjoes](https://www.traderjoes.com/digin/post/organic-vanilla-wafer-cookies) While [Trader Joe's](https://www.trendhunter.com/trends/double-chocolate-wafer-cookies) offers many different kinds of cookies, it set out to create an organic option and is now introducing the Trader Joe’s Organic Vanilla Wafer Cookies. These cookies are not just light and naturally flavored but also notable for their exclusion of palm oil, a controversial ingredient. In its place, the [vanilla wafer cookies](https://www.trendhunter.com/trends/candy-cane-baton-wafer-cookies) feature [organic cultured butter](https://www.trendhunter.com/trends/french-galettes-butter-cookies), which adds richness and a buttery flavor. As well as catering to the needs of those who are specifically looking for organic and palm oil-free snacks, the Trader Joe’s Organic Vanilla Wafer Cookies also offer convenience for all, as the sweet treat is packed in a resealable pouch that's ideal for portion-controlled and on-the-go snacking. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Palm Oil-free Snacks:** The increasing concern for health, environment, and sustainability opens the door for the development of more palm oil-free snacks with alternative ingredients. - **Organic Baked Goods:** There is an opportunity for companies to invest in the production of organic baked goods that cater to the growing consumer demand for natural, healthy and sustainable food products. - **Resealable Packaging:** The rise of snacking on-the-go has created a need for resealable packaging that allow consumers to have portion-controlled snacks on hand. ### Sectors Adopting This - **Bakery and Confectionery:** The bakery and confectionery industries should consider exploring the trend towards organic and sustainable snacks to update their product lines to reflect the evolving expectations of consumers. - **Food Packaging:** The food packaging industry can capitalize on the need for more resalable packaging solutions to provide consumers with convenient and safe options for on-the-go snacking. - **Retail:** Grocery retailers could benefit from investing in the development of their own line of organic and environmentally-friendly snack foods to attract health-conscious and eco-friendly consumers. ## Related on Trend Hunter - [Carefully Crafted Wafer Cookies](https://www.trendhunter.com/trends/double-chocolate-wafer-cookies.md) - [Ultra-Thin Vanilla Cookies](https://www.trendhunter.com/trends/vanilla-cookie-thins.md) - [Veganized Caramel Cookies](https://www.trendhunter.com/trends/traditional-caramel-stroopwafel.md) - [Dairy-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/oat-nondairy-frozen-dessert-sandwiches.md) - [Butterfly-Shaped French Cookies](https://www.trendhunter.com/trends/caramel-palmiers.md) - [Snack-Ready Wafer Cookies](https://www.trendhunter.com/trends/snack-size-wafers.md) - [Gluten-Free Chocolate Chip Cookies](https://www.trendhunter.com/trends/gluten-free-chocolate-chip-cookies.md) - [Airy Sugar-Free Snack Wafers](https://www.trendhunter.com/trends/zero-sugar-mini-wafers.md) - [Chocolate Dipped Butter Cookies](https://www.trendhunter.com/trends/dark-chocolate-dipped-french-butter-cookies.md)