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# Madagascar-Inspired Pancakes
The IHOP Vanilla Spice Pancakes Have a Spice-Infused Flavor Profile

By Michael Hemsworth | Published 2018-08-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-spice-pancakes
References: [chewboom](https://www.chewboom.com/2018/08/24/ihop-adds-new-madagascar-inspired-vanilla-spice-pancakes/) & [ihop](https://www.ihop.com/en)

The [IHOP](https://www.trendhunter.com/trends/pumpkin-spice-pancake-combo) Vanilla Spice Pancakes have been announced by the restaurant as part of its [International Pancakes menu](https://www.trendhunter.com/trends/fancy-pancake-menu) that will provide consumers with a delicious option that is distinctly different from traditional offerings.

The pancakes are inspired by [Madagascar](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar) flavors and topped with a vanilla mousse that is infused with flavors of ginger, cardamom, clove and cinnamon. This creates a richer flavor profile that is sure to be appreciated by consumers seeking a new way to enjoy the classic breakfast food option from the restaurant chain.

The IHOP Vanilla Spice Pancakes speak to the increasing demand for internationally inspired food and flavor options as consumers seek to broaden their horizons in a manner that is still familiar enough for their preferences.

Image Credit: IHOP

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 33% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Internationally Inspired Flavors:** There is a trend of consumers seeking out food with unique global flavors as they look to expand their taste preferences.
- **Infused Flavor Profiles:** There is an opportunity for businesses to innovate by infusing traditional flavors with unique ingredients to create new and exciting taste experiences.
- **Gourmet Pancakes:** There is a growing trend of consumers looking for elevated versions of classic breakfast foods, opening up opportunities for businesses to create gourmet pancake options.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can capitalize on the trend of internationally inspired flavors by creating products that incorporate unique global tastes.
- **Culinary and Hospitality:** The culinary and hospitality industry can innovate by infusing traditional flavors with unique ingredients to create new and exciting menu options.
- **Quick-service Restaurants:** Quick-service restaurants can tap into the trend of gourmet pancakes by offering elevated versions of classic breakfast foods on their menus.

## Related on Trend Hunter

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