# Salty Vanilla Fragrances Vanilla Salt by Ellis Brooklyn Features Mineral & Sea Salt Accords By Laura McQuarrie | Published 2025-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-salt-by-ellis-brooklyn References: [byrdie](https://www.byrdie.com/ellis-brooklyn-vanilla-salt-launch-11795135) & [ellisbrooklyn](https://www.ellisbrooklyn.com/products/vanilla-salt-eau-de-parfum)  Vanilla fragrances are beloved for their universal warmth and comfort, and Vanilla [Salt](https://www.trendhunter.com/trends/sea-salt-bergamot) by [Ellis Brooklyn](https://www.trendhunter.com/trends/queens-caramel) reimagines this classic scent by layering it with unexpected notes, creating a scent that feels both familiar and strikingly modern. Founder Bee Shapiro describes Ellis Brooklyn's latest launch as "an ode to the elegance of vanilla but with a city-like playfulness." Ellis Brooklyn's Vanilla Salt tells a scent story that begins with a refreshing contrast of mineral and sea salt accords, evoking a sun-drenched desert oasis. At its heart, creamy jasmine and ylang ylang melt into airy whipped cream, creating a soft floral sweetness. The dry down is a warm, sensual embrace of [Madagascar vanilla](https://www.trendhunter.com/trends/madagascar-vanilla-perfume-oil), resinous benzoin, and delicate woods, wrapped in a luminous musk that lingers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 26% | Freshness: 48% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mineral-infused Scents:** Scent formulations are embracing minerals like sea salt to introduce fresh, unexpected dimensions to traditional olfactory profiles. - **Playful Elegance:** Fragrance brands are exploring formulas that cleverly balance classic elements with whimsical notes, creating a harmonious blend of the familiar and avant-garde. - **Layered Scent Stories:** Developing fragrances that tell a journey through complex layers is growing in popularity, offering consumers a narrative experience with each wear. ### Industries Being Reshaped - **Fragrance and Personal Care:** The industry is seeing a shift towards innovative scent compositions that blend traditional notes with modern influences to capture diverse consumer tastes. - **Luxury Lifestyle:** There is a rising trend in the luxury sector for products that redefine elegance through unconventional combinations, appealing to discerning customers seeking uniqueness. - **Sustainable Scent Production:** As demand for ethically sourced ingredients grows, the fragrance industry is increasingly focusing on sustainable practices, especially in sourcing and production. ## Related on Trend Hunter - [Salty-Sweet Gourmand Fragrances](https://www.trendhunter.com/trends/queens-caramel.md) - [Vanilla Soft Serve Fragrances](https://www.trendhunter.com/trends/vanilla-vice.md) - [Multidimensional Vanilla Fragrances](https://www.trendhunter.com/trends/vanilla-skin.md) - [Clean Vanilla Fragrances](https://www.trendhunter.com/trends/vanilla-cloud.md) - [Indulgent Candy Fragrances](https://www.trendhunter.com/trends/vanilla-candy-rock-sugar.md) - [Comforting Juicy Fragrance Mists](https://www.trendhunter.com/trends/vanilla-nectar-by-phlur.md) - [Personality-Packed Vanilla Perfumes](https://www.trendhunter.com/trends/vanilla-expressions.md) - [Juicy Guava Fragrances](https://www.trendhunter.com/trends/guava-granita.md) - [Radiant Gourmand Fragrances](https://www.trendhunter.com/trends/summer-fridays-sunlit-vanilla.md)