# Toasted Rice Perfumes Ellis Brooklyn's Vanilla Rice Eau de Parfum Has Soft, Powdery, Floral Notes By Laura McQuarrie | Published 2026-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-rice-eau-de-parfum References: [ellisbrooklyn](https://www.ellisbrooklyn.com/en-ca/products/vanilla-rice-eau-de-parfum-coming-soon)  Ellis [Brooklyn's](https://www.trendhunter.com/trends/apres-eau-de-parfum) Vanilla Rice Eau de Parfum is an upcoming release inspired by rice as a universal staple. Featuring 21.9% upcycled ingredients and four biotechnology ingredients, Vanilla Rice journeys from a bright mandarin and freesia dew opening warmed by toasted rice, through a creamy, floral heart of sakura blossom, coconut milk, and jasmine nectar, before settling into a base of tonka bean, vanilla, and skin musks. Rice notes in perfume bring a soft, powdery, almost milky warmth that feels quietly comforting and skin-close, adding a [subtle, starchy sweetness](https://www.trendhunter.com/trends/powder-love) that sits somewhere between gourmand and clean without tipping fully into either. As fragrance fans grow more adventurous in their approach to [gourmand fragrance](https://www.trendhunter.com/trends/Textured-gourmand-fragrances), rice offers an intriguing, understated alternative to the more obvious sweetness of vanilla or caramel, appealing to those who want the warmth and wearability of a gourmand scent with a more nuanced, unexpected character. ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 92% | Activity: 92% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Soft Staple Scents:** Rice-inspired fragrance profiles signal room for understated gourmand alternatives that feel comforting, milky, and skin-close without relying on conventional dessert sweetness. - **Upcycled Luxury Ingredients:** The use of repurposed materials in premium perfumes reflects a shift toward sustainability claims that can coexist with elevated sensory storytelling and prestige positioning. - **Biotech-enhanced Perfumery:** Biotechnology-derived aroma ingredients introduce new possibilities for consistent, scalable, and differentiated scent creation within clean and modern fragrance formats. ### Industries Being Reshaped - **Fine Fragrance:** Niche perfume houses are finding whitespace in unexpected edible notes that broaden gourmand appeal while maintaining sophistication and daily wearability. - **Beauty Biotechnology:** Bioengineered fragrance components offer the beauty sector a pathway to novel olfactive signatures with potentially improved sourcing transparency and formulation control. - **Sustainable Beauty:** Upcycled ingredient narratives are becoming commercially relevant in beauty as consumers associate environmental responsibility with product innovation and ingredient provenance. ## Related on Trend Hunter - [Hidden Identity-Inspired Perfumes](https://www.trendhunter.com/trends/the-maker-alias.md) - [Creamy Solar Fragrances](https://www.trendhunter.com/trends/glossier-you-soie.md) - [Cocooning Cereal Milk Perfumes](https://www.trendhunter.com/trends/lil-softie.md) - [Blue Banana Perfumes](https://www.trendhunter.com/trends/nette-mochi-banane.md) - [Fruity Sticky Rice Perfumes](https://www.trendhunter.com/trends/dannam-mango-sticky-rice.md) - [Lychee Mochi Fragrances](https://www.trendhunter.com/trends/forbidden-fruit-by-skylar.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Rice Dessert Fragrances](https://www.trendhunter.com/trends/riz-de-mangue.md) - [Cereal Milk Perfumes](https://www.trendhunter.com/trends/cereal-milk-perfume.md)