# Allergen-Friendly Protein Drinks The Puris Vanilla Protein Shake is Organic, Kosher and Halal By Michael Hemsworth | Published 2018-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-protein-shake References: [purisfoods](https://purisfoods.com) The [Puris](https://www.trendhunter.com/trends/hizo) Vanilla Protein Shake comes as a perfect protein supplement for those who are on specialty diets that are looking to avoid certain ingredients without having to restrict their intake of favorite foods. The drink is positioned as an [organic, non-GMO alternative](https://www.trendhunter.com/trends/solein-shake) to other mainstream protein shakes that is also gluten-free, Kosher, Halal and even vegan. The shake is made from ingredients that are all allergen-free, which are all also grown and made in the USA to keep the manufacturing process more local. The Puris Vanilla Protein Shake is also solvent-free and acknowledges the growing need for [alternative protein foods and drinks](https://www.trendhunter.com/trends/plantbased-protein-shakes1) that can be quickly consumed without the need for additional ingredients or equipment. The shake is packed with 20 grams of protein per serving, which will help ensure a full feeling for longer periods. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Allergen-free Protein:** Opportunity to develop protein products that cater to individuals with allergies and dietary restrictions. - **Specialty Diets:** Opportunity to create products specifically tailored to specialty diets such as gluten-free, Kosher, Halal, and vegan. - **Alternative Protein Sources:** Opportunity to explore and develop alternative protein sources that are suitable for a wider range of consumers. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity in the food and beverage industry to create allergen-friendly protein drinks. - **Dietary Supplements:** Disruptive innovation opportunity in the dietary supplements industry by providing specialty diet-friendly protein drinks. - **Health and Wellness:** Disruptive innovation opportunity in the health and wellness industry to develop products that cater to individuals with allergies and dietary restrictions. ## Related on Trend Hunter - [Tasty Zero-Sugar Protein Shakes](https://www.trendhunter.com/trends/zerosugar-protein-shakes.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Kulfi-Flavored Protein Shakes](https://www.trendhunter.com/trends/fitfeast.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Collagen-Rich Protein Shakes](https://www.trendhunter.com/trends/collagen-shake.md) - [Keto-Friendly Protein Powders](https://www.trendhunter.com/trends/keto-protein-powder.md) - [Seed Oil-Free Protein Powders](https://www.trendhunter.com/trends/hela-nutrition.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Refreshing Pea Protein Drinks](https://www.trendhunter.com/trends/nowhey.md)