# Woodsy Probiotic Beverages Brew Dr. Kombucha Launched a Seasonal 'Vanilla Oak' Flavor By Laura McQuarrie | Published 2018-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-oak References: [bevindustry](https://www.bevindustry.com/articles/91648-vanilla-oak-kombucha) & [brewdrkombucha](https://www.brewdrkombucha.com/vanilla-oak/) Townshend’s Tea Co.'s Brew Dr. Kombucha brand is now introducing a [limited-edition](https://www.trendhunter.com/trends/synergy-wildflower) 'Vanilla Oak' kombucha flavor for the winter season. The uniquely flavored fermented tea beverage boasts a base of black tea that is steeped with freshly scraped vanilla bean and white oak bark. Alongside these two featured ingredients, the [natural probiotic drink](https://www.trendhunter.com/trends/probioticinfused-sparkling-beverage) also integrates all-organic cane sugar, angelica root, cherry bark, roasted dandelion root and roasted chicory. Due to the fact that the [kombucha beverage](https://www.trendhunter.com/trends/spraga-kombucha) is made with ingredients that are difficult to source, the Vanilla Oak flavor is being shared for the season as part of a limited release. The seasonal drink is not only certified organic but also 100% raw, non-GMO and gluten-free. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Seasonal Beverages:** Introduce limited-edition seasonal flavors of popular beverages that use unique ingredients to attract consumer attention and drive sales. - **All-organic Probiotic Drinks:** Create all-organic probiotic drinks as a healthier alternative to traditional beverages, catering to health-conscious consumers who are interested in gut health. - **Raw, Non-gmo and Gluten-free Products:** Launch raw, non-GMO and gluten-free products in the market targeting consumers with specific dietary restrictions or health concerns. ### Where This Applies - **Beverage Industry:** Introduce unique flavored fermented tea beverages to attract a wider consumer base and increase sales especially among health-conscious consumers. - **Organic Food Industry:** Create all-organic probiotic drinks for health-conscious consumers who are willing to pay a premium for healthy alternatives. - **Health and Wellness Industry:** Launch raw, non-GMO and gluten-free products for consumers who have specific dietary restrictions or are seeking healthier options for their overall health and wellness. ## Related on Trend Hunter - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Fall-Ready Hard Kombucha](https://www.trendhunter.com/trends/spiced-pear.md) - [Energy-Boosting Kombuchas](https://www.trendhunter.com/trends/house-kombucha.md) - [Creamsicle-Inspired Kombuchas](https://www.trendhunter.com/trends/health-ade-orange-creamsicle.md) - [Festive Ginger-Forward Kombucha Flavors](https://www.trendhunter.com/trends/ginger-spice-everything-nice.md) - [Indulgent Pineapple Beverages](https://www.trendhunter.com/trends/pineapple-creamsicle.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Coffee-Citrus Kombuchas](https://www.trendhunter.com/trends/tangerine-coffee-kombucha.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md)