# Reinvigorated Vanilla Extracts vnlla Extract Co. Enhances Vanilla Extracts with Fruits and Spices By Laura McQuarrie | Published 2020-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-extract References: [prnewswire](https://www.prnewswire.com/news-releases/vnlla-a-bakers-best-friend-reimagined-301154870.html) & [symrise](https://www.symrise.com) vnlla Extract Co. is taking a concept that's hundreds of years old and helping people take their culinary creations to the next level by enhancing [pure vanilla extract](https://www.trendhunter.com/trends/double-fold-alcohol-free-bourbon-vanilla) with fruit and spice extracts. The new vanilla extracts are sustainably sourced in Madagascar and include varieties like Vanilla Extract + Lemon, Vanilla Extract + Orange and Vanilla Extract + Spice. The products are packaged in premium glass white bottles topped with bamboo caps, and the main component has a clear strip that helps to offer an indication of when the product is running low and needs to be replenished soon. vnlla Extract Co. is launching its products exclusively on [Amazon](https://www.trendhunter.com/trends/continental-coffee) at a time when people are investing more time into [at-home baking](https://www.trendhunter.com/trends/mccormick). Image Credit: Symrise ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Extracts:** Adding fruit and spice extracts to vanilla extract creates new flavor profiles and opportunities for innovation. - **Sustainable Sourcing:** Sourcing vanilla sustainably in Madagascar sets a new standard and opens opportunities for differentiation. - **At-home Baking Boom:** Investing in products for at-home baking capitalizes on the current trend and opens up new marketing opportunities. ### Sectors Adopting This - **Food and Beverage:** Adding new flavor profiles to culinary ingredients offers culinary professionals unique value propositions. - **E-commerce:** Selling gourmet ingredients on Amazon offers new shopping opportunities for consumers and more accessible product discovery. - **Sustainability:** Sourcing ingredients in a sustainable way offers a competitive advantage for companies within the food and beverage industry as society becomes more conscious of environmental impact. ## Related on Trend Hunter - [Vanilla-Honoring Food Flavor Ranges](https://www.trendhunter.com/trends/flavorchem-the-art-of-vanilla.md) - [Single-Origin Vanilla Gift Boxes](https://www.trendhunter.com/trends/singleorigin-vanilla.md) - [Authentic Vietnamese Spice Brands](https://www.trendhunter.com/trends/vn-vn.md) - [Premium Vanilla Cake Kits](https://www.trendhunter.com/trends/vanilla-cake-kit.md) - [Bourbon Vanilla Bean Pastes](https://www.trendhunter.com/trends/bourbon-vanilla-bean-paste.md) - [Warm Amber Perfume Oils](https://www.trendhunter.com/trends/madagascar-vanilla-perfume-oil.md) - [Flavored Honey Series](https://www.trendhunter.com/trends/flavored-honey1.md) - [Vanilla-Flavored Whiskey Variants](https://www.trendhunter.com/trends/browne-family-spirits.md) - [Vanilla-Inspired Deodorant Scents](https://www.trendhunter.com/trends/vanilla-daze.md)