# Healthy Cake Yogurts The New Yoplait Greek Whips Vanilla Cupcake Yogurt is Only 100 Calories By Michael Hemsworth | Published 2016-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-cupcake References: [yoplait](http://www.yoplait.com/products/yoplait-greek-100-whips) & [yoplait](http://www.yoplait.com/products/yoplait-greek-100-whips) Faster paced lifestyles have led to the proliferation of prepackaged foods, so as more consumers look to the grocery aisles for innovative flavors, products like the new Yoplait Greek Whips Vanilla Cupcake Yogurt are coming about to satisfy cravings. Part of the brand's newest foray into creating a [dessert-focused yogurt](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection) that's both delicious and protein-rich, the Yoplait Greek Whips Vanilla Cupcake Yogurt contains only 100 calories and nine grams of protein. A healthier means to indulge, the new yogurt flavor helps to augment the consumer mindset to expect indulgence without guilt when it comes to desserts and everyday foods. The continued proliferation of Greek yogurt as a way to up protein intake helps support consumers with active lifestyles that still want healthier choices. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Prepackaged Foods:** Disruptive innovation opportunity: Develop healthier and more innovative prepackaged food options to meet the demands of consumers with faster paced lifestyles. - **Dessert-focused Yogurt:** Disruptive innovation opportunity: Create dessert-inspired yogurt flavors that are both delicious and protein-rich to cater to consumer cravings for indulgence without guilt. - **Greek Yogurt:** Disruptive innovation opportunity: Expand the use of Greek yogurt to develop new products that promote a healthier lifestyle, particularly for consumers with active lifestyles. ### Industries Being Reshaped - **Food Packaging:** Disruptive innovation opportunity: Develop eco-friendly and convenient packaging solutions for prepackaged foods to align with consumer demands for sustainability and convenience. - **Dessert Product Manufacturing:** Disruptive innovation opportunity: Incorporate healthier ingredients and unique flavors in the production of dessert-focused products to cater to consumer preferences for indulgent yet nutritious options. - **Dairy Industry:** Disruptive innovation opportunity: Invest in the research and development of new products using Greek yogurt as a base ingredient to target health-conscious consumers and capitalize on the growing popularity of Greek yogurt. ## Related on Trend Hunter - [Cake-Infused Greek Yogurts](https://www.trendhunter.com/trends/confetti-birthday-cake-yogurt.md) - [Fruity Cake-Flavored Yogurts](https://www.trendhunter.com/trends/cake-flavored-yogurt.md) - [Greek Yogurt Cheesecakes](https://www.trendhunter.com/trends/greek-yogurt-cheesecakes.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Low-Calorie Greek Yogurts](https://www.trendhunter.com/trends/lowcalorie-greek-yogurts.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md) - [Poppable Greek Yogurt Bites](https://www.trendhunter.com/trends/greek-yogurt-bite.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md)