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# Pastel Cupcake-Flavored Candies
The New Vanilla Cupcake M&M's Celebrate the Start of Spring

By Katherine Pendrill | Published 2017-03-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-cupcake-mms
References: [glamour](http://www.glamour.com/story/vanilla-cupcake-mms)

To celebrate the start of spring, Mars recently debuted its new Vanilla Cupcake M&M's. Featuring pastel-hued shells and cupcake-flavor filling, the seasonal candies are the perfect way to indulge.

The new Vanilla Cupcake M&M's are a seasonal treat timed to coincide with the Easter holiday. The new M&M's boast pastel-colored candy shells just like earlier springtime varieties, however, the newest flavor is made with white chocolate instead of milk chocolate. The white chocolate filling is meant to mimic the taste of vanilla cupcakes, for a deliciously different take on the popular candies.

For those interested in getting their hands on the new Vanilla Cupcake M&M's, the tasty springtime treats will only be available at [Target](https://www.trendhunter.com/trends/peeps-easter-products). Target will also offer other exclusive Easter treats such as [Lindt](https://www.trendhunter.com/trends/lindt-easter-range) White Chocolate Citrus Eggs and [Peeps Strawberry Confetti Easter Eggs](https://www.trendhunter.com/trends/peeps-easter).

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 34% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Seasonal Candy Flavors:** Companies can explore unique and creative flavors for a limited time, providing consumers exciting experiences.
- **Target Exclusive Treats:** Businesses can partner exclusively with retailers like Target to market and sell new or seasonal products.
- **Alternative Ingredients:** Companies can innovate by using alternative ingredients that can mimic the flavors of traditional treats.

### Industries Being Reshaped

- **Confectionery:** The confectionery industry can explore new flavors and ingredients to keep up with consumers' changing tastes.
- **Retail:** Retailers like Target can partner with brands to offer exclusive products that can draw in customers and meet customer demand.
- **Food and Beverage:** The food and beverage industry can explore alternative ingredients to create healthier versions of traditional products, as well as create unique flavor experiences.

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