# Body Lotion Plushies eos and Glossies Created a Target-Exclusive Vanilla Cashmere Plushie By Laura McQuarrie | Published 2025-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-cashmere-plushie References: [instagram](https://www.instagram.com/p/DRZ7dOUkc2f/?igsh=MXg2YmdocjJkNzlpYg%3D%3D)  Plush collectibles have been in high demand throughout 2025, and this holiday season, brands are getting in on the action by releasing their own must-have companions, like [eos'](https://www.trendhunter.com/trends/cashmere-body-mists) vanilla cashmere plushie. Modeled after the body care brand's best-selling Vanilla [Cashmere Body Lotion](https://www.trendhunter.com/trends/creme-de-pistachio-body-lotion), this plush created by Glossies is exclusively available in-store at [Target](https://www.trendhunter.com/trends/vanilla-cashmere-collection). While the eos body lotion is known for its sweet, comforting scent, this soft plushie offers sensorial comfort in a different way with its fuzzy texture, familiar form shaped like the iconic purple packaging design, and friendly face. Consumers are snapping up exclusive branded plush collectibles as a playful way to celebrate their favorite products and showcase their loyalty, especially when they're limited in nature and only available offline. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 100% | Activity: 99% | Freshness: 56% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Retail-exclusive Merchandise:** Brands are partnering with retailers to release exclusive merchandise, creating a sense of urgency and excitement among consumers who are eager to collect rare items. - **Multisensory Brand Experiences:** The integration of sensory elements such as plush textures alongside familiar scents engages multiple senses, enhancing consumer brand loyalty through experiential interaction. - **Nostalgia-driven Collectibles:** Consumers' love for collectible plushies taps into nostalgia, offering unique brand engagement opportunities by blending beloved products with playful, tangible keepsakes. ### Sectors Adopting This - **Consumer Goods:** The creation of plush collectibles inspired by consumer goods highlights opportunities for brands to expand product lines beyond traditional offerings by embracing novelty items. - **Retail:** Retail exclusivity fosters collaboration between brands and retailers, driving foot traffic and instilling a treasure hunt mentality among customers seeking limited-edition items. - **Toys and Collectibles:** Merging toys and consumer goods into plush collectibles underscores the potential for cross-industry partnerships to create hybrid products that appeal to collectors of all ages. ## Related on Trend Hunter - [Action Game-Branded Building Blocks](https://www.trendhunter.com/trends/lego-legend-of-zelda.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Lip Serum Keychains](https://www.trendhunter.com/trends/solecito-carrier-charm.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Prebiotic Skincare Collectibles](https://www.trendhunter.com/trends/biome-buddies.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Festive QSR Merch Collections](https://www.trendhunter.com/trends/white-castle-house-of-crave.md) - [Novel-Inspired Makeup Capsules](https://www.trendhunter.com/trends/kim-chi.md)