# Versatile Vanilla Oat Cereals The Vanilla Almond RX A.M Oats are Flavorful and Nutritious By Michael Hemsworth | Published 2020-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vanilla-almond-rx-am-oats References: [foodbev](https://www.foodbev.com/news/rxbar-adds-vanilla-almond-flavour-to-rx-a-m-oats-range/) & [rxbar](https://www.rxbar.com) The Vanilla Almond RX A.M Oats are the latest offering the [Kellogg](https://www.trendhunter.com/trends/kelloggs-oaties)-owned Rxbar brand that will offer consumers a [nutritious way to start their day](https://www.trendhunter.com/trends/moma-foods) that doesn't skimp on flavor. The oats are achieved with an egg white, almonds, a date and nothing else in the mix in order to put a focus on a free-from recipe for health-conscious consumers to enjoy. The cereal can be enjoyed in three different ways by either being paired with hot water, cooked in the microwave or as [overnight oats](https://www.trendhunter.com/trends/overnight-gut-oats) to suit different preferences. President of Rxbar Jim Murray spoke on the new Vanilla Almond RX A.M Oats saying, "We’ve seen a lot of love for our Vanilla Almond Rxbar and our Vanilla Almond Rx Nut Butter, and we wanted fans to be able to enjoy this popular flavor any time of day. Vanilla Almond RX A.M Oats offer an indulgent and versatile flavor profile that pairs well with a wide variety of other flavors, so you can dress up your oats however you like." Image Credit: Rxbar ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nutritious Oat Cereals:** The trend of nutritious oat cereals presents an opportunity for companies to create flavorful and healthy breakfast options. - **Free-from Recipes:** The free-from recipe trend provides an opportunity for businesses to cater to health-conscious consumers by offering products that are free from additives and allergens. - **Versatile Flavor Profiles:** The trend of versatile flavor profiles allows companies to create products that can be easily customized and paired with a variety of other flavors. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can tap into the trend of nutritious oat cereals by developing innovative and delicious oat-based breakfast options. - **Health and Wellness:** The health and wellness industry can capitalize on the free-from recipe trend by offering clean and allergen-free food products that cater to consumers' dietary preferences. - **Food Manufacturing:** The food manufacturing industry can take advantage of the versatile flavor profile trend by creating products that can be easily customized and combined with other ingredients to enhance taste and variety. ## Related on Trend Hunter - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md) - [Protein-Packed Morning Meal Bars](https://www.trendhunter.com/trends/rxbar-am.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Fiber-Rich Cereal Snack Bars](https://www.trendhunter.com/trends/alpen-oat-blends.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Dessert-Flavored Breakfast Bars](https://www.trendhunter.com/trends/rxbar-am-peanut-butter-dark-chocolate.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md)