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# Fusion Streetwear Fashion
The Vanguard AW11 Collection is All About the 'Born Ruffian'

By Meghan Young | Published 2011-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vanguard-aw11
References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/vanguard-autumn_winter-2011.aspx) & [vanguardclothing.au](http://www.vanguardclothing.com.au/)

The Vanguard AW11 collection seems to take bits and parts from [different sub-cultures](https://www.trendhunter.com/trends/wildest-ones-yet), creating a relaxed line of [basic streetwear](https://www.trendhunter.com/trends/clot-x-neighborhood).

Targeting surfers, skaters, rockers, hip-hop enthusiasts and more, the Vanguard AW11 collection is appropriately named 'Born Ruffian.' With tees, tanks, knits and other staple items, the line also serves up a plethora of graphics and patterns. Check out the collection for yourselves in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 90% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Streetwear Fashion:** Opportunity for brands to incorporate elements from different sub-cultures and create a unique and relaxed line of clothing.
- **Sub-culture Influenced Fashion:** Opportunity to target specific sub-cultures such as surfers, skaters, rockers, and hip-hop enthusiasts with clothing collections that reflect their style and interests.
- **Graphic and Patterned Clothing:** Opportunity to design and offer clothing with a variety of graphics and patterns, appealing to consumers who want to make a bold fashion statement.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore new ways to create streetwear collections that cater to various sub-cultures and incorporate unique graphics and patterns.
- **Sportswear:** Sportswear brands can tap into the streetwear fashion trend by creating clothing lines that blend functionality with sub-culture influences and graphic designs.
- **Youth Culture:** Youth-focused brands can leverage the sub-cultural influences in the Vanguard AW11 collection to create clothing lines that resonate with the target audience and reflect their individuality.

## Related on Trend Hunter

- [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md)
- [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md)
- [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)
- [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)
- [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)
- [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)
- [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)
