# Vague Greeting Cards Vandalia Street Press Lets You Fill in the Blanks By Tiana Reid | Published 2010-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vandalia-street-press References: [lakejane](http://www.lakejane.com/2010/07/greetings-from.html) & [etsy](http://www.etsy.com/listing/33969691/christmas-in-july-sale-sleigh-bells-ring) Vandalia Street Press is a husband and wife duo that makes cute little greeting cards -- without the cheese factor. Fred and Kim are photographers and artists who love paper and type, and it certainly shows in their designs. Vandalia Street Press has created fill-in-the-blank cards that you can tailor to any special occasion. Most of the cards have and old school, fifties-style vibe due to their simplicity. **Implications** - The greeting card industry is one that receives mixed reactions from consumers. For those consumers with a negative impression of greeting cards, humorous interpretations that defy convention are a popular choice. These cards explore the consumer desire for originality and genuine emotion in their cards and create a diverse body of them that feel more personable and thoughtful than most. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Humorous Greeting Cards:** Opportunity to tap into the consumer desire for originality and genuine emotion in greeting cards through humorous interpretations that defy convention. - **Personalized Greeting Cards:** Potential to meet the consumer demand for more personable and thoughtful greeting cards by offering fill-in-the-blank cards that can be tailored to any special occasion. - **Unconventional Greeting Card Designs:** Opportunity to cater to consumers seeking greeting cards with a more unique and non-traditional style, as seen in Vandalia Street Press' fifties-style designs. ### Who This Affects Most - **Greeting Card Industry:** Opportunity to disrupt the traditional greeting card market by offering humorous, personalized, and unconventional designs that cater to changing consumer expectations. - **Art and Design Industry:** Opportunity for artists and designers to explore unconventional greeting card designs that appeal to consumers seeking more unique and visually appealing options. - **Paper and Printing Industry:** Potential for paper and printing companies to collaborate with artists and designers in creating innovative greeting card products that stand out in the market. ## Related on Trend Hunter - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Personalized Greeting Card Services](https://www.trendhunter.com/trends/customized-greeting-cards.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Customized Valentine's Cards](https://www.trendhunter.com/trends/angels-envy.md) - [Event Card Creators](https://www.trendhunter.com/trends/wishly.md)