# Gym-Inspired Clothing Stores Vancouver-Based Reigning Champ Opened a Minimalistic Store in LA By Madison Mackay | Published 2018-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vancouverbased-reigning-champ References: [uncrate](https://uncrate.com/reigning-champ-la-brea/) & [reigningchamp](https://reigningchamp.com/stores/) Vancouver-based clothing brand Reigning Champ opened its first U.S. store in Los Angeles with a minimalistic design. The new flagship store is located on La Brea Avenue, in a 6,000 square foot loft-like space. Matching the retailer's [minimal aesthetic](https://www.trendhunter.com/trends/retail-environment), its design team created a space that reflects the brand's mindset, with lofty ceilings and polished concrete floors, giving it a gym-like atmosphere. All of the clothing is displayed on custom-made shelving units, suspended from exposed concrete beams. Going back to a Canadian design style, the brand chose [Western Hemlock](https://www.trendhunter.com/trends/il-bracco) to create a simplistic area, pairing it with a combination of steel and glossy white subway tile. Overall, Vancouver-based Reigning Champ masters elegant simplicity in this new flagship store. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalistic Store Design:** Designing a store with a minimalistic approach can create a unique shopping experience for customers. - **Gym-inspired Clothing:** Creating clothing with a gym-like aesthetic can attract customers seeking comfortable yet fashionable sportswear. - **Custom Shelving Units:** Designing custom-made shelving units can showcase products in a unique and eye-catching way, attracting potential buyers. ### Where This Applies - **Apparel Industry:** Designing gym-inspired clothing and utilizing minimalistic store designs can disrupt the apparel industry and attract new customers. - **Interior Design Industry:** Creating store designs that incorporate minimalism and customized shelving units can change the way interior designers approach commercial design. - **Retail Industry:** Adopting a minimalistic approach to store design and incorporating custom-made shelving units can create a new standard of retail experience for customers. ## Related on Trend Hunter - [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Flagship Store Celebrations](https://www.trendhunter.com/trends/arcteryx-equipment-flagship-store-on-vancouvers-robson-street.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Performance Apparel Store Openings](https://www.trendhunter.com/trends/bandit-running.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)