# Hilarious Safety Ads The Vancouver Police Department Campaign Focuses on Stupid Combinations By Meghan Young | Published 2013-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vancouver-police-department-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/09/vancouver-police-department-weightlifting-hunting-shaving/) & [ddbcanada](http://www.ddbcanada.com/) As ludicrous as some of the scenarios seem in the [Vancouver Police Department](https://www.trendhunter.com/trends/seattle-kraken) campaign, it is even more ludicrous to assume that they are impossible. Although it takes a [hilarious approach](https://www.trendhunter.com/trends/six-flags), some people don't think before they do something and that can lead to some 'Stupid Combinations,' as the ad campaign's tag line states. The Vancouver Police Department campaign was conceived and executed by the [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) ad agency based in Vancouver, Canada. Taking the form of posters and postcards, the campaign will be distributed to high schools as a safety reminder. It also encourages students to share other stupid combinations through social channels tagged with #stupidcombos, thus appealing to their social networks for more visibility and reach. The Vancouver Police Department campaign was art directed by Daryl Gardiner and Jake Gauthier. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Safety Ads:** Opportunity for companies to create humorous safety advertisements to capture attention and promote safety awareness. - **Encouraging Responsible Behavior:** Companies can develop campaigns that encourage individuals to think before they act and avoid dangerous combinations. - **Using Social Media for Safety Awareness:** Opportunity to leverage social media platforms to spread safety messages and engage with younger audiences. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for ad agencies to develop fresh and engaging safety ad campaigns. - **Education:** Opportunity for educational institutions to incorporate safety campaigns into their curriculum and promote responsible behavior among their students. - **Social Media:** Opportunity for social media platforms to collaborate with law enforcement agencies or safety organizations to create awareness campaigns and promote safety. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)