# Retailer-Exclusive Ice Creams Van Leeuwen Ice Cream is Launching Six New Flavors at Walmart By Michael Hemsworth | Published 2022-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/van-leeuwen-ice-cream References: [foodbev](https://www.foodbev.com/news/van-leeuwen-launches-new-ice-cream-flavours-in-walmart/) & [vanleeuwenicecream](https://vanleeuwenicecream.com)  [Van Leeuwen](https://www.trendhunter.com/trends/van-leeuwen-ice-creams) ice cream has announced a new line of frozen treats that will be launching exclusively at [Walmart](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-flavors) to offer consumers easy access to the brand's high-quality products. The [exclusive ice cream line](https://www.trendhunter.com/trends/kroger-summer-in-a-pint) consists of six flavors, including Pizza, Planet Earth, Hot Honey, Bourbon Cherries Jubilee, Royal Wedding Cake, Macaroni & Cheese, and Will Blueberry Shortcake. The products will come in pint-sized portions and are arriving at participating Walmart locations in the US now. Co-Founder and CEO Ben Van Leeuwen commented on the new Van Leeuwen ice cream range, saying, "We have created a collection of classic flavours using thoughtfully sourced ingredients, from local jam makers to wild blueberries from Maine, to cookie bakers with a social mission. There are also unique and surprisingly delicious flavours that you would never expect to love as an ice cream (mac and cheese and pizza!).” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 71% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Retailer-exclusive Products:** Expanding product lines with exclusive retailer deals can boost brand exposure and sales for unique or niche products. - **Innovative Flavors:** Developing unusual and novel flavors can capture consumer curiosity and enthusiasm and lead to brand loyalty and sales growth. - **Local Sourcing of Ingredients:** Sourcing ingredients locally can build consumer trust and brand reputation for quality, while also supporting local economies and ethical sourcing practices. ### Industries Being Reshaped - **Food and Beverage:** The creation of new and unusual flavors in food and beverage products can be a disruptive innovation for established brands, creating differentiation and customer excitement. - **Retail:** Partnering with exclusive retailers can provide new opportunities to reach larger audiences and introduce unique products to new customers. - **Agriculture:** Supporting local sourcing of ingredients can boost the local economy, contribute to ethical and sustainable production practices, and improve consumer perception of brands committed to these values. ## Related on Trend Hunter - [Artisanal Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-flavors.md) - [Retailer-Exclusive Holiday Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-creams.md) - [Ranch Dressing Ice Creams](https://www.trendhunter.com/trends/hidden-valley-ranch-ice-cream.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Fruity Layer Cake Ice Creams](https://www.trendhunter.com/trends/raspberry-layer-cake.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Wintery Holiday Ice Creams](https://www.trendhunter.com/trends/publix-ice-cream.md)