# Regal Sisterly Jewelry Ads The Van Cleef & Arpels SS14 Campaign Stars Ju Juan and Bonnie Chen By Meghan Young | Published 2014-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/van-cleef-arpels-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/du-juan-bonnie-chen-shine-van-cleef-arpels-richard-ramos/) & [vancleefarpels](http://www.vancleefarpels.com/) Elegantly regal, the Van Cleef & Arpels SS14 ad campaign have women wanting to attend a black tie event in the very near future. That is, if they can get their hands on a couple of these coveted jewelry designs in the first place. The intricate necklaces and [chandelier earrings](https://www.trendhunter.com/trends/the-art-of-adornment) look like they are worth much more than an arm and a leg. Shot by photographer Richard Ramos on location of what appears to be a [luxury estate](https://www.trendhunter.com/trends/star-studded), the Van Cleef & Arpels SS14 ad campaign stars model Du Juan and Bonnie Chen. The international supermodels are draped in pieces from the brand's [High Jewelry collection](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection) Pierres de Caractère, which was styled by Denise Ho. Hairstylist Dickey Blue and makeup artist Megumi Sekine were on beauty duty. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **High Jewelry Collection:** The increasing popularity of high-end jewelry collections presents opportunities for additional luxury jewelry and accessory designers. - **Luxury Fashion Campaigns:** Innovative camera angles and unconventional locations in advertising campaigns could provide a competitive edge to luxury fashion labels. - **Supermodel Endorsements:** Opportunities exist for brands to contract supermodels for endorsements and influencer marketing to enhance brand recognition and visibility. ### Who This Affects Most - **Jewelry Industry:** Brands in the jewelry industry can innovate with new designs and materials to tap into the increasing demand for luxury jewelry. - **Fashion Industry:** The use of innovative photography and unconventional locations could help luxury fashion labels stand out among competitors. - **Marketing Industry:** Marketing agencies can try to promote influencer marketing campaigns to leverage models and celebrities' social media influence. ## Related on Trend Hunter - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Delicate Jewelry Designs](https://www.trendhunter.com/trends/alhambra-collection.md) - [Ultra-Extravagant Jewelry Capsules](https://www.trendhunter.com/trends/treasure-island.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Chinese High Jewelry Collections](https://www.trendhunter.com/trends/hong-kong-jewelry-group.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md)