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# Pixelated Illusion Housing
Ben Van Berkel Creates the Van B Housing with Rieder's Help

By Amy Duong | Published 2024-03-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/van-b
References: [dezeen](https://www.dezeen.com/2024/03/11/rieder-concrete-panels-van-b/) & [rieder.cc](http://www.rieder.cc/)

![Pixelated Illusion Housing](https://cdn.trendhunterstatic.com/thumbs/528/van-b.jpeg)

Architect Ben van Berkel creates the Van B [housing block](https://www.trendhunter.com/trends/bureau-des-mesarchitecture) in Munich. Van B's design is defined by its pixelated exterior clad that is comprised of concrete panels made by manufacturer Rieder. These panels have an ivory color for a minimal look and are meant to be a model for [adaptable urban housing](https://www.trendhunter.com/trends/the-trace) in the city. It is found in the city's Kreativquartier in SChewabing-West and is paired with outdoor and communal spaces.

Rieder explains, "Just as modern living space should be flexible and sustainable, Rieder's [concrete facade solutions](https://www.trendhunter.com/trends/belden-brick) also follow the principle of 'individual, straightforward and durable. The mix of different nuances and textures is what makes the glass fiber-reinforced concrete facade product stand out. Copper-colored metal and rough concrete skin elements prove to be an unbeatable team in the facade design of Van B."

Image Credit: Rieder

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 43% | Activity: 46% | Freshness: 22%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **PIXELATED Exterior Cladding:** Exploration of innovative facade materials for urban housing projects to create visually striking structures with adaptable design elements.
- **Adaptable Urban Housing Models:** Developing flexible and sustainable housing solutions that prioritize versatility and functionality to accommodate changing urban landscapes.
- **Mix of Nuances in Façade Design:** Utilizing a combination of colors, textures, and materials to elevate the aesthetic appeal and durability of architectural facades in modern construction.

### Where This Applies

- **Construction Materials:** Exploring new concrete facade solutions incorporating glass fiber reinforcement to enhance durability and design flexibility in architectural projects.
- **Real Estate Development:** Creating innovative models for urban housing that integrate communal spaces and outdoor amenities to meet the evolving needs of urban dwellers.
- **Architectural Design:** Incorporating unique combinations of materials like copper-colored metal and rough concrete skin elements to push the boundaries of traditional facade design in architectural projects.

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