# Ombre Kombucha Beverages Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage By Laura McQuarrie | Published 2017-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vams-culture References: [vamsculture](https://www.vamsculture.com/collections/kombucha/products/tropical-goth) 'Tropical Goth' is a vibrant [kombucha beverage](https://www.trendhunter.com/trends/supercalm) from Vams Culture that gets its unique appearance from the addition of activated charcoal. The beverage boasts a base of filtered water, [green tea and black tea](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) that is built upon with orange, apple and grape juice, plus mango puree. In terms of color, Vams Culture describes the look of Tropical Goth as a green and black ombre. The brand also suggests pairing it with a rainbow vegetable salad or an almond-ginger dressing to optimize the flavors of the fruity, sweet-tasting kombucha drink. Activated charcoal can now be found in a range of [food and beverage products](https://www.trendhunter.com/trends/killer-fruit) and is revered for its powerfully detoxifying properties, as well as the distinctive black tint that it adds as an ingredient. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Activated Charcoal Beverages:** An opportunity for companies to diversify their product line with a detoxifying and unique ingredient. - **Fruit Kombucha Varieties:** A new flavor trend for kombucha brands to explore and expand upon. - **Colorful Ombre Beverages:** An opportunity for brands to create visually stunning beverages that capture consumer attention. ### Sectors Adopting This - **Kombucha:** A market segment that can continue to innovate and differentiate their product offerings. - **Specialty Beverages:** An opportunity to incorporate unique ingredients and flavors to cater to consumer demand for novelty drinks. - **Healthy Beverage Alternatives:** An industry that is continuing to grow as consumers seek out alternatives to traditional sugary beverages such as sodas. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Indulgent Pineapple Beverages](https://www.trendhunter.com/trends/pineapple-creamsicle.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Refreshing RTD Kombuchas](https://www.trendhunter.com/trends/kombucha-cocktails.md) - [Flavorful Kombucha Releases](https://www.trendhunter.com/trends/mango-lime.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Guava Dragon Fruit Kombuchas](https://www.trendhunter.com/trends/health-ade-1.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md)