# Blood-Dripping Jewelry Peter Von Erickson's Vampire Choker Adds Fashion to Throats By | Published 2013-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vampire-choker References: [lostateminor](http://www.lostateminor.com/2013/07/16/choker-necklaces-drip-blood/) & [etsy](http://www.etsy.com/listing/76266628/bloody-drip-vampire-choker-necklace) Jewelry designer Peter Von Erickson has created another shocking, yet timely, piece that emulates the puncture wounds put forth by vampires. At least, that's what he intended. However, because the [choker necklace](https://www.trendhunter.com/trends/dior-necklace) looks like blood dripping down the wearer's neck, and spans the circumference of the neck, it looks more like the aftermath of a visit to Sweeney Todd's barbershop than a run-in with a vampire. While morbid, this choker is perfect for people obsessed with the macabre and mysterious, the gothic and grotesque. With a society that is completely hung up on vampires, werewolves and other mythical creatures, this necklace is sure to go a long way. It's true that people are drawn to dark subjects, which Von Erickson has discovered, providing these people with a way to express their grotesque obsessions through fashion. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Macabre Fashion:** Exploring the fascination with dark and eerie themes, the trend of macabre fashion offers an opportunity for designers to create unique and unconventional jewelry. - **Expressive Accessories:** The growing interest in expressing one's individuality and personal interests through accessories opens up a disruptive innovation opportunity for designers to create statement pieces inspired by unconventional themes. - **Mythical Creature Obsession:** The enduring fascination with mythical creatures like vampires and werewolves presents an opportunity for designers to tap into this obsession and create products that cater to the demand for gothic-inspired accessories. ### Industries Being Reshaped - **Jewelry Design:** The jewelry design industry can leverage the trend of macabre fashion to create unique, boundary-pushing pieces that appeal to individuals looking for unconventional accessories. - **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of expressive accessories by offering a wide range of statement pieces inspired by unconventional themes, catering to the diverse interests and personal styles of consumers. - **Alternative Fashion:** The alternative fashion industry can tap into the mythical creature obsession trend by designing and producing gothic-inspired clothing and accessories that cater to the demands of individuals embracing the macabre and mysterious. ## Related on Trend Hunter - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Haunting Fine Jewelry Capsules](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Halloween-Themed Jewelry Collections](https://www.trendhunter.com/trends/disney-halloween-jewelry.md) - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md)