# Value-Based Mexican Menus Taco John’s Just Launches Its New ValuEST Menu Nationwide By Katherine Pendrill | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valuest-menu References: [chewboom](https://www.chewboom.com/2021/03/15/taco-johns-launches-new-valuest-menu-nationwide/) & [restaurantnews](https://www.restaurantnews.com/taco-johns-tests-bold-new-valuest-menu-091520/) With value for money still extremely important to consumers, Taco John's has just rolled out its new ValuEST Menu nationwide following a successful test run in select markets. Taco John's new ValuEST Menu is similar to other fast food brands in that it offers a selection of popular items for unbeatable prices. The new menu includes items ranging from $1 to $3, and there's truly something for everyone. The $1 items include the Chicken Snack Quesadilla and the sweet Cinnamon Sugar Tortilla Chips, while the $2 menu includes the Spicy Chicken & Potato Griller and Chicken, Bacon Guacamole Street Taco. For $3, you can choose between the Sirloin Steak & Potato Griller and the Cheesy Bacon Ranch Loaded Potato Olés. Image Credit: Taco John's ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Value-based Menus:** There is an opportunity to create value-based menus for fast food chains to attract budget-conscious consumers. - **Dollar Items:** There is potential for fast food chains to introduce more dollar items on their menus to increase foot traffic and sales. - **Varied Pricing:** There is a trend towards offering items at varied price points to cater to different budgets while still offering value to the consumer. ### Who This Affects Most - **Fast Food:** The fast food industry can capitalize on the trend of value-based menus to attract budget-conscious consumers. - **Food Retail:** The food retail industry can explore value-based menus as a way to compete with the fast food industry and attract budget-conscious consumers. - **Convenience Stores:** Convenience Stores can introduce value-based menu items to appeal to customers looking for quick and affordable food options. ## Related on Trend Hunter - [Extra Cost-Conscious Meal Deals](https://www.trendhunter.com/trends/meal-steal-deal.md) - [Low-Cost High-Value QSR Menus](https://www.trendhunter.com/trends/cravings-value-menu.md) - [Value-Based QSR Churro Desserts](https://www.trendhunter.com/trends/2-churro.md) - [Signature Value-Driven Menus](https://www.trendhunter.com/trends/new-luxe-value-menu.md) - [Elevated Value Menus](https://www.trendhunter.com/trends/luxe-value-menu.md) - [Buget-Friendly Bean Tostadas](https://www.trendhunter.com/trends/refried-bean-tostada.md) - [Bold QSR Breakfast Additions](https://www.trendhunter.com/trends/bolder-breakfast-menu.md) - [Rich Limited-Time QSR Menus](https://www.trendhunter.com/trends/taco-johns2.md) - [Value-Packed QSR Menus](https://www.trendhunter.com/trends/taco-bell-cravings-value-menu.md)