# Craveable Value-Focused Menus Red Robin Gourmet Burgers Debuts Substantial Big YUMMM Deals By Kalin Ned | Published 2026-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valuefocused-menus References: [ir.redrobin](https://ir.redrobin.com/news-events/press-releases/detail/721/red-robin-introduces-new-big-yummm-deals-value-menu)  Red Robin Gourmet Burgers is launching a new value-focused menu section titled Big YUMMM Deals. This development features a selection of meal combinations that include a primary entrée, unlimited side items, and a bottomless non-alcoholic beverage at a starting price point of $9.99. The Big YUMMM Deals initiative is complemented by expanded offerings within Red Robin Gourmet Burgers' crispy chicken sandwich category and the introduction of new salmon entrées. From the hand-breaded Classic Crispy Chicken Sandwich and the Cowboy Ranch Double Burger to protein-packed signature salmon dishes that include Grilled, Teriyaki, and ancho-marinated Santa Fe varieties, Red Robin Gourmet Burgers strives to offer an affordable yet quality sit-down dining alternative that directly competes with traditional quick-service restaurant models. In addition to the food menu, the brand also boasts $5 Coors Light® pints and $8 House Margaritas. Image Credit: Red Robin Gourmet Burgers ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 30% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Affordable Premium Dining:** Red Robin's Big YUMMM Deals highlight a shift towards offering high-quality dining experiences at fast-food prices, redefining consumer perceptions of value in full-service restaurants. - **Menu Diversification:** The inclusion of diverse meal options such as crispy chicken sandwiches and new salmon entrées underscores the trend of restaurant menus expanding to cater to varying dietary preferences. - **Integrated Beverage Offerings:** By pairing meal deals with affordable beverages like $5 pints and $8 cocktails, restaurants are increasingly blurring the lines between food and beverage consumption, enhancing the overall customer experience. ### Who This Affects Most - **Casual Dining Restaurants:** Casual dining establishments are innovating by combining premium menu offerings with value-oriented pricing, challenging the dominance of quick-service chains. - **Food Service and Hospitality:** The food service industry sees an opportunity in creatively bundling menu items to enhance perceived value and attract budget-conscious diners. - **Alcoholic Beverage Retail:** The integration of affordable alcoholic drinks into meal promotions presents new avenues for beverage brands to collaborate with restaurants in appealing to cost-sensitive patrons. ## Related on Trend Hunter - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [Oversized Cost-Conscious QSR Burgers](https://www.trendhunter.com/trends/cali-xl-burger.md) - [Value-Driven QSR Meals](https://www.trendhunter.com/trends/mvp-meal-deal.md) - [Tiered QSR Pricing Initiatives](https://www.trendhunter.com/trends/biggie-deals-menu.md) - [Snacking-Friendly QSR Value Menus](https://www.trendhunter.com/trends/whataburger-whatadeal-menu.md) - [Indulgent Halloween Burger Menus](https://www.trendhunter.com/trends/mega-monster-burger.md) - [Accessible Artisan Burger Meals](https://www.trendhunter.com/trends/gotta-habit-meal-deals.md) - [Bottomless Restaurant Burger Meals](https://www.trendhunter.com/trends/big-yummm-burger-deal.md) - [Schedule-Themed QSR Deal Menus](https://www.trendhunter.com/trends/munch-better-deals.md)