# Development Appraisal Stats The 'Value of a Website' Infographic Shows the Cost of Web Presence By Shiori Mine | Published 2012-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/value-of-a-website References: [visual.ly](http://visual.ly/value-website) Being online is critical for most businesses today, but the 'Value of a Website' infographic shows the true costs behind developing a digital presence. While most calculate the cost of [purchasing a domain](https://www.trendhunter.com/trends/domain-stories) or hiring a developer into their budgets, there are a number of other things to consider when setting up a website. Even if you hire [the best developers](https://www.trendhunter.com/trends/learn-the-web) to create the most awe-inspiring layout, the return on investment ends there if no traffic is being driven to your page. Using social media and making your site search engine optimized will help draw potential visitors to your business. It is also just as important to maintain connections through your digital presence. When considering 75 percent of small business websites fail to include an email link on its page, you begin to wonder if the focus of web development is about looks rather than functions. Avoid falling into the trap of [costly web blunders](https://www.trendhunter.com/trends/ai-software-cost-estimator) by taking a browse through the Value of a Website graphic. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Digital Presence Cost:** Businesses can explore cost-effective web development approaches, beyond traditional domain & developer expenses. - **Social Media Integration:** Incorporating social media marketing tactics can help drive more traffic to business websites, increasing their ROI. - **Functional Web Development:** Focusing on website functions, in addition to looks, can play a vital role in creating a successful online presence. ### Industries Being Reshaped - **Web Development Industry:** Web developers can explore cost-effective approaches, beyond creating domains and designing pages. - **Social Media Marketing Industry:** Social media marketers can help businesses leverage social media tactics to drive traffic to their websites. - **Small Business Consulting Industry:** Consultants can help small businesses optimize their website functions and connections to attract more potential clients. ## Related on Trend Hunter - [Efficiency-Improved Custom Website Platforms](https://www.trendhunter.com/trends/custom-website-platform.md) - [Website Starter Packs](https://www.trendhunter.com/trends/binge-island-website-starter.md) - [Domain Market Insights](https://www.trendhunter.com/trends/domain-details.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Digital Dependency Awareness Campaigns](https://www.trendhunter.com/trends/digital-dependency.md) - [Portfolio Website Builders](https://www.trendhunter.com/trends/devfolio.md) - [Business Cost Calculators](https://www.trendhunter.com/trends/mvp-calculator.md) - [Website Effectiveness Evaluators](https://www.trendhunter.com/trends/testmywebsiteai.md) - [AI-Powered HMTL-First Editors](https://www.trendhunter.com/trends/grapes-studio.md)