# Cloning PSAs Value Artists' 'Cloned' Video Raises Awareness About Copyright Piracy By Tiana Reid | Published 2010-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/value-artists References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/canada-vows-to-clone-thieving-downloaders.html) & [valueartists](http://valueartists.com/) Value Artists has put together a PSA called 'Cloned' and produced by Hope of Glory Pictures LTD. Part of its bid to end downloading, the minute-long commercial shows a doctor who is happily downloading music on the web, and subsequently gets laid off from her job because she's been [cloned](https://www.trendhunter.com/trends/audiogeniusai) and they no longer need her. The aim of this PSA by Value Artists is to use a metaphor to show how downloading music is akin to cloning human beings. Well, maybe not that bad, but you get the idea. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **PSA Cloning:** Disruptive innovation opportunity: Develop new ways of raising awareness about copyright piracy using creative and impactful public service announcements. - **End Downloading:** Disruptive innovation opportunity: Create innovative solutions to discourage illegal downloading and promote legal means of accessing digital content. - **Metaphorical Messaging:** Disruptive innovation opportunity: Explore the use of metaphors in advertising and public messaging to effectively communicate complex concepts and change behaviors. ### Where This Applies - **Entertainment:** Disruptive innovation opportunity: Develop new technologies and platforms to protect copyrighted content and combat piracy in the entertainment industry. - **Digital Content Distribution:** Disruptive innovation opportunity: Create efficient and user-friendly platforms for legal digital content distribution to make it more convenient and attractive than illegal downloading. - **Advertising and Marketing:** Disruptive innovation opportunity: Innovate advertising strategies and techniques to effectively convey messages about copyright piracy and the importance of supporting creators. ## Related on Trend Hunter - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Focused Fashion Feeds](https://www.trendhunter.com/trends/clone.md) - [AI Video Cloning Tools](https://www.trendhunter.com/trends/ai-twins.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [AI Video Cloning](https://www.trendhunter.com/trends/ai-personas1.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md)