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# Cushioned Citadel Safes
The Doettling 'Fortress' Valuable Box Opts for a Luxe Leather Exterior

By M | Published 2016-06-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/valuable-box
References: [dudeiwantthat](http://www.dudeiwantthat.com/household/security/the-fortress-luxury-safe.asp) & [doettling](https://www.doettling.com/en/home.html)

Doettling is a German safe brand that puts together [luxury valuable boxes](https://www.trendhunter.com/trends/inkas-safes) that are designed to replicate the aesthetic of home movables to blend seamlessly into the decor. The 'Fortress' design does just that with a [luxe leather quilted cushion exterior](https://www.trendhunter.com/trends/sander-series) that houses a virtually indestructible safe inside for stashing all sorts of items from cash to jewelry.

While safes can be a resourceful place to keep heirlooms in, having an exposed box with a combination on the front draws too much attention to the value of the items locked inside. The 'Fortress' is built to blend into a room's decor with a cushioned exterior that looks like a [stylish leather ottoman](https://www.trendhunter.com/trends/rimowa-and-vitra). This ensures that if the home is burglarized, it is less likely the intruder will notice the disguised safe.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 28% | Activity: 37% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Luxury Safety Boxes:** The trend of creating luxury safety boxes with designs that replicate home decor creates an opportunity for companies to create high-end innovative safes.
- **Discreet Safes:** The trend of creating safes that blend into the decor of a room by mimicking furniture such as an ottoman or table create an opportunity for companies to produce discreet safe options for valuable items.
- **Indestructible Safes:** The trend of producing virtually indestructible safes offers an opportunity for safety protection of valuable items for both commercial and personal customers.

### Industries Being Reshaped

- **Security:** The security industry can explore creating modern, luxury and high-tech safety options.
- **Furniture:** The furniture industry can expand its product lines by integrating safe spaces into products for home and office usage.
- **Jewelry and Cash Storage:** The jewelry and cash storage industry can benefit from discreet and high-end safe options for personal and commercial customers.

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