# Luxurious Vegan Pastry Chocolates Valrhona Introduces its First Vegan Milk Chocolate, 'Amatika' By Niko Pajkovic | Published 2021-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valrhona References: [vegnews](https://vegnews.com/2021/10/valrhona-vegan-milk-chocolate) & [valrhona-chocolate](https://www.valrhona-chocolate.com/)  French chocolate maker [Valrhona](https://www.trendhunter.com/trends/highend-kosher-dining) has released its first 46 percent [vegan milk chocolate](https://www.trendhunter.com/trends/ritter-sport-vegan-tower) named 'Amatika.' The luxury chocolate was approved by The Vegetarian Association Of France. Crafted from single-origin cacao sourced from Madagascar, the new chocolate is said to present a rich, and creamy cocoa flavor with notes of grains and toasted almonds, a culinary experience that the company says is "reminiscent of a picnic in the peaceful ambiance of a garden in Madagascar." Valrhona made 'Amatika' with the intention of providing pastry chefs with high-quality [plant-based chocolate](https://www.trendhunter.com/trends/ambiante-chocolate-flavor) suitable for luxury, vegan pastries. According to the company, the new chocolate was crafted to meet the creative demands of pastry chefs worldwide while still offering casual customers a delicious plant-based alternative to the brand's classic chocolate offerings. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Luxury Sweets:** As consumers become more eco-conscious, luxury brands have an opportunity to innovate by creating extravagant vegan options. - **Plant-based Chocolate for Pastry Chefs:** There is a growing demand for premium plant-based ingredients, offering pastry chefs an opportunity to innovate by creating high-quality vegan desserts. - **Single Origin Ingredients:** Consumers increasingly value transparency and sustainability, creating an opportunity for businesses to offer single-origin ingredients with a compelling story and brand message. ### Sectors Adopting This - **Luxury Chocolates:** Luxury chocolate brands have an opportunity to capitalize on the growing trend of veganism by offering higher-end vegan options for their customers. - **Plant-based Foods:** As veganism becomes more mainstream, the plant-based food industry has the opportunity to innovate new ingredient combinations, such as vegan milk chocolate, to meet consumer demand. - **Pastry and Baking:** Pastry chefs and bakeries can differentiate themselves in the market by offering plant-based desserts made with premium, single-origin ingredients to meet the needs of an increasingly eco-conscious consumer base. ## Related on Trend Hunter - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Luxurious Vegan Chocolates](https://www.trendhunter.com/trends/luxurious-vegan-chocolates.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Oat-Based Chocolate Truffles](https://www.trendhunter.com/trends/lindor-vegan-truffles.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md)