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# Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder

By Christopher DeLuca | Published 2011-08-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/valpak-deals-app
References: [psfk](http://www.psfk.com/2011/08/ar-app-layers-nearby-discounts-on-real-world.html) & [valpak](http://www.valpak.com/coupons/home)

The Valpak Deals app from Valpak uses Junaio software to offer one of the most innovative deal apps out there on the market. The app enables you to find deals around you by pointing your smartphone's camera up around you.

The free to download Valpak Deals app is fantastic because it solves a common problem associated with daily deals: you generally need to go far outside of the city center to redeem your coupon. By using technology that enables users to find deals all around them, the Valpak Deals app has positioned itself to be a real winner.

**Implications** - The daily deals space is one that sees new entrants all the time who are looking to grab a share of the market. Companies need to continually be presenting real value to their customers.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 34% | Activity: 80% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Augmented Reality Coupon Apps:** The use of augmented reality in coupon apps provides a unique and engaging way for consumers to discover and redeem discounts.
- **Location-based Deal Finding:** Utilizing location-based technology in deal apps allows users to easily find nearby discounts, eliminating the need to travel far to redeem coupons.
- **Improving Accessibility of Daily Deals:** By using technology that enables users to find deals all around them, coupon apps like Valpak Deals are addressing the common problem of having to go far outside the city center to redeem discounts.

### Industries Being Reshaped

- **Mobile Applications:** The use of augmented reality and location-based technology opens up opportunities for mobile app developers to create innovative coupon apps and enhance user experience.
- **E-commerce:** Augmented reality coupon apps have the potential to disrupt the e-commerce industry by providing a new way for consumers to discover and purchase products with discounts.
- **Marketing and Advertising:** The integration of augmented reality and location-based technology in coupon apps offers new avenues for marketers and advertisers to target and engage with consumers.

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