# Esports Community Events Amazon Partners with Riot Games to Host a VALORANT Community Event By Kanesa D | Published 2022-12-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/valorant References: [esportsinsider](https://esportsinsider.com/2022/12/amazon-riot-games-re-load) & [riotgames](https://www.riotgames.com/en)  Amazon has announced a collaboration with game publisher [Riot Games](https://www.trendhunter.com/trends/valorant-ignite) for the RE/LOAD end-of-year event, which celebrates the VALORANT community and its esports initiatives. The pro-am competition for RE/LOAD, which will take place on December 16 in Atlanta, Georgia, will include a variety of content creators, including Michael ‘Shroud’ Grzesiek and Jacky ‘Stewie2K’ Yip. The event will also feature musical performances by Dabin and Mike Dimes. Amazon and Riot Games have collaborated on several initiatives in recent years, including a multi-title agreement with [Prime Gaming](https://www.trendhunter.com/trends/sony-inzone) and an agreement with [Amazon Web Services](https://www.trendhunter.com/trends/amazon-gamelift-streams) to "change" the way Riot's esports content is produced. RE/LOAD offers attendees a variety of "onsite activities” as Amazon continues to expand its efforts in the esports sector. Image Credit: Riot Games, Amazon ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 29% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports Community Events:** Hosting community events for esports enthusiasts and influencers can help to build a strong and loyal audience. - **Pro-am Competitions:** Pro-Am competitions with a mix of professional players and content creators can help to engage and grow the esports community. - **Esports Industry Partnerships:** Collaborations between game publishers and tech companies can result in innovative and unique esports content and events. ### Where This Applies - **Gaming and Esports:** The gaming and esports industry can benefit from more community events and partnerships between publishers and tech companies. - **Live Events:** Live event industries can explore opportunities to host large-scale esports community events. - **Streaming and Broadcasting:** The streaming and broadcasting industry can innovate by creating new and unique ways to produce and distribute esports content. ## Related on Trend Hunter - [Amateur FPS Tournaments](https://www.trendhunter.com/trends/valorant-ignite.md) - [Off-Season Esports Events](https://www.trendhunter.com/trends/g-loot.md) - [Game-Inspired Market Events](https://www.trendhunter.com/trends/valorant-2.md) - [Creator-Focused Game Launches](https://www.trendhunter.com/trends/siege-x.md) - [Player-Backed Content Partnerships](https://www.trendhunter.com/trends/rivalry.md) - [Music-Based Award Partnerships](https://www.trendhunter.com/trends/amazon-music-1.md) - [International Gaming Leagues](https://www.trendhunter.com/trends/valorant-international-league.md) - [South Asian Esports Tournaments](https://www.trendhunter.com/trends/Skyesports-Champions-Series.md) - [Esports Development Partnerships](https://www.trendhunter.com/trends/riot-games-6.md)