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# Payment-Based Esports Collaborations
VALORANT Esports EMEA Partners with Paysafe for 2024-2025

By Kanesa D | Published 2024-07-10 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/valorant-1
References: [esportsinsider](https://esportsinsider.com/2024/07/valorant-esports-emea-paysafe-partnership) & [paysafe](https://www.paysafe.com/ca-en/)

![Payment-Based Esports Collaborations](https://cdn.trendhunterstatic.com/thumbs/539/valorant-1.jpeg)

[VALORANT Esports EMEA](https://www.trendhunter.com/trends/riot-games-coinbase) is tapping Paysafe to be its main partner for the VCT EMEA and [VALORANT Game Changers EMEA](https://www.trendhunter.com/trends/hyper-x-vct) competitions. The partnership will feature Paysafe's main product, the [paysafecard](https://www.trendhunter.com/trends/moneycollect), and will demonstrate to an audience of gamers how they can revolutionize their finances using this solution.

Another aspect of the partnership is the 'Thrifty' in-game segment, designed to highlight winning teams, and the paysafecard content series for predictions and match highlights.

"paysafecard is very popular among the gaming community, so we’re delighted to introduce Paysafe to VALORANT Esports EMEA fans. We’re always looking to enhance the experience of our fans, and by partnering with Paysafe across two of our VALORANT Esports EMEA products, we believe we can offer a better, safer and more seamless payment experience to our community,” said Danial Ringland, Head of VALORANT Esports EMEA.

Image Credit: Riot Games, Paysafe

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 29% | Activity: 38% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What's Driving This Trend

- **Payment-based Gaming Partnerships:** The collaboration between VALORANT Esports EMEA and Paysafe leverages financial technology to enhance the gaming ecosystem.
- **Branded In-game Segments:** The 'Thrifty' segment showcases how integrated branding within game highlights can engage audiences and promote products.
- **Content-driven Financial Education:** Paysafe's content series aims to educate gamers on financial solutions through engaging and relevant esports content.

### Who This Affects Most

- **Financial Technology:** This industry can explore innovative ways to integrate secure payment solutions into popular gaming platforms.
- **Esports:** Esports companies have the potential to form strategic partnerships that enhance user experience through cohesive branding and financial services.
- **Digital Marketing:** Digital marketers can develop engaging, content-rich campaigns that resonate with tech-savvy and financially-minded gaming audiences.

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