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# Blinged-Out Booze Bottles
Vallure Vodka Makes Pure Gold Alcohol Holders

By Matt Ho | Published 2011-09-09 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/vallure-vodka
References: [liqurious.notcot.org](http://liqurious.notcot.org/post/6402/) & [vallure-vodka](http://www.vallure-vodka.com/)

[Cristal Champagne](https://www.trendhunter.com/trends/champagnestyle) is quite high in terms of expense and luxury, but it's difficult to match the ultra-luxurious Vallure Vodka. While the name Vallure Vodka may not ring a bell, it's probably the most expensive bottle of booze around. For one, the company promises to deliver the [highest quality vodka](https://www.trendhunter.com/trends/zarova-vodka) on the market because of its high level multi-distillation and its genuine triple gold-filtering process.

Impressive, but the packaging is what really makes this alcohol expensive. The bottle's body contains [24 karats of pure gold](https://www.trendhunter.com/trends/whistlepig-piggybank-rye-gold-edition), and it's clear that Vallure has secured themselves as a luxurious brand. Want to give rappers a run for their money in the alcohol department? Flaunt this bad boy on MTV Cribs.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Ultra-luxurious Alcohol:** Opportunity for creating high-end, exquisitely packaged alcoholic beverages that cater to the luxury market.
- **Gold-infused Packaging:** Opportunity for incorporating gold or other precious materials into product packaging to enhance the perceived value and luxury.
- **Premium Vodka Distillation:** Opportunity for developing unique vodka distillation techniques and processes to create the highest quality product on the market.

### Who This Affects Most

- **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to target high-end consumers with premium, luxury products.
- **Packaging Design:** Opportunity for packaging designers to create innovative, visually striking designs using precious materials like gold.
- **Distillery and Spirits Production:** Opportunity for distilleries to invest in cutting-edge distillation technology and processes to produce superior vodka products.

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