# Eco Single-Serving Dairy Packaging Valio PROfeel Quark Products Now Come in Paperboard Cups By Michael Hemsworth | Published 2023-11-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/valio-profeel-quark-products References: [foodbev](https://www.foodbev.com/news/valio-commits-to-reduce-the-amount-of-plastic-in-its-single-serving-packaging/) & [valio](https://www.valio.com)  Valio has announced a new voluntary Green Deal agreement that will see the brand reducing the amount of plastic it uses in its packaging, starting with the Valio PROfeel quark products. The brand will now package the products in recyclable paperboard cups, which will reportedly save 143-tonnes of plastic from being used. The packaging update comes as part of the brand's continued commitment to [reducing plastic packaging](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals), which has included eliminating detachable lids and caps, straws and plastic spoons, while also using thinner plastic where possible. Head of Packaging Development Juhana Pilkama commented on the Valio PROfeel quark products packaging update saying, "Paperboard cups have been used in [single-serving yoghurts](https://www.trendhunter.com/trends/yop-bottles) since 2021. Going forward, all Valio PROfeel quark products will be packaged in recyclable paperboard cups. Valio’s goal is that by the end of 2025, all packaging will be suitable for a true circular economy, meaning that new products can be made from it. We are continuously developing our packaging so that it better aligns with the circular economy and reduces its climate impact. We have added plain-language recycling instructions to our packaging to make recycling as easy as possible for everyone.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 63% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Reducing Plastic Packaging:** Valio's new voluntary Green Deal agreement aims to reduce the amount of plastic used in packaging, starting with recyclable paperboard cups for Valio PROfeel quark products. - **Circular Economy Packaging:** Valio is striving to make all its packaging suitable for a true circular economy, where new products can be made from it, by the end of 2025. - **Plain-language Recycling Instructions:** Valio has added clear recycling instructions to its packaging to make recycling as easy as possible for everyone. ### Where This Applies - **Dairy Products:** The dairy industry has an opportunity to reduce plastic usage and adopt more sustainable packaging materials, such as recyclable paperboard cups. - **Packaging:** The packaging industry can explore innovative solutions to help brands reduce plastic waste, increase recyclability, and promote a circular economy. - **Recycling:** The recycling industry can benefit from clear and user-friendly recycling instructions on packaging, making it easier for consumers to recycle properly. ## Related on Trend Hunter - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt.md) - [Low-Plastic Dairy Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging.md) - [Paper-Made Porridge Packaging](https://www.trendhunter.com/trends/quaker-porridge-pots.md) - [Recycled Cream Pot Packaging](https://www.trendhunter.com/trends/cream-pot-packaging.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Recyclable Cereal Packaging Cups](https://www.trendhunter.com/trends/greiner-k3-r100.md) - [Sustainable Cardboard Cartons](https://www.trendhunter.com/trends/yazoo-kids.md) - [Plastic-Free Protein Bar Packaging](https://www.trendhunter.com/trends/moonvalley-protein-bars.md) - [Recyclable Cream Cheese Cups](https://www.trendhunter.com/trends/dairyfree-cream-cheese.md)