# Elegant Eco-Friendly Branding Valia Skincare Packaging is Gorgeous and Good to the Planet By Amelia Roblin | Published 2013-10-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/valia-skincare-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/09/valia-skincare.html) & [chulgrafik](http://chulgrafik.com/Valia-Packaging) Anyone who thinks that really dressing up a product must involve some significant environmentally detrimental practices can be delightedly proven wrong. Look at Valia Skincare packaging: it has been marvelously manicured with minimal impact on the planet. Designer Chul Lee chose 100% post-consumer fiber for the cardboard that makes the boxes, [100% recyclable amber bottles](https://www.trendhunter.com/trends/vetroplas-1), and inks that have been made from soy. Even with these extremely earthy decisions, the cartons flaunt a pristine white base with beautifully embossed floral images. Every piece looks delicately manufactured. The Valia Skincare packaging is all tied together perfectly in the [brown card boxes](https://www.trendhunter.com/trends/elopak-paperboard) that exude a natural quality. This line of products is proof that designers shouldn't feel restricted to work with [eco-friendly materials](https://www.trendhunter.com/trends/ecopeacos-bath-bundle) and methods. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Opportunities exist for innovative packaging solutions that prioritize sustainability and minimal environmental impact. - **Post-consumer Fiber:** Exploring the use of 100% post-consumer fiber in packaging materials can contribute to a more circular economy. - **Soy-based Inks:** There is room for the development and adoption of soy-based inks, which offer an eco-friendly alternative to traditional inks. ### Industries Being Reshaped - **Skincare:** The skincare industry can embrace eco-friendly packaging and materials to enhance their brand's sustainability and appeal to environmentally-conscious consumers. - **Design:** Designers can explore innovative techniques and materials to create visually appealing packaging that is also eco-friendly and sustainable. - **Printing:** The printing industry can adopt soy-based inks as a disruptive innovation to reduce environmental impact and meet the growing demand for sustainable printing solutions. ## Related on Trend Hunter - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md)