# Emotionally Flavored Medicine The Valerio Loi ‘Human Feelings as Drugs’ Series Evoke By Romina S. Cortellucci | Published 2012-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/valerio-loi-human-feelings-as-drugs References: [english.mashkulture.net](http://english.mashkulture.net/2012/06/18/human-feelings-as-drugs/) & [facebook](http://www.facebook.com/zxcvfgdy) One of the greatest feelings in the world is to be in love, or to feel true hope -- the Valerio Loi ‘Human Feelings as Drugs’ series bottles those emotions. The Italian London-based photography student Valerio Loi imagines the new possibilities of modern medicine. Each bottle encapsulates these human states: Love, Empathy, Peace, Hope and Joy. The colorful vials provide a description of the consequences of taking each medicine. For example, Peace gives the user, “a state of mental and spiritual serenity and calmness.” Though these drugs are not a viable or real product, the viewer can definitely take an important message from them: a daily dose of these human feelings could help improve the world in order to make it a better place. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 62% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Medicine:** Creating medicine that mimics human emotions as a way to improve well-being and mental health. - **Emotional Prescription:** Developing personalized prescriptions of emotions to address specific mental health concerns. - **Feelings as Therapy:** Exploring the use of human emotions as a form of therapy to promote psychological well-being. ### Sectors Adopting This - **Pharmaceuticals:** Exploring the potential for developing emotionally flavored medicines that enhance mental health. - **Mental Health:** Incorporating emotional medicine into mental health treatments to provide holistic care. - **Wellness:** Integrating emotions as a therapeutic tool within wellness practices to enhance overall well-being. ## Related on Trend Hunter - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Mood-Boosting Aromatherapy Rollerballs](https://www.trendhunter.com/trends/aromatherapy-rollerballs.md) - [Medicine-Inspired Artful Shows](https://www.trendhunter.com/trends/something-for-the-pain.md) - [Dopamine-Boosting Beverages](https://www.trendhunter.com/trends/illicit-elixirs.md) - [Therapy-Inspired Retail Concepts](https://www.trendhunter.com/trends/retail-therapy1.md) - [Mood-Elevating Skincare](https://www.trendhunter.com/trends/xomd.md) - [Comforting Ketchup Bottles](https://www.trendhunter.com/trends/emotional-support-ketchup-bottle.md) - [Social Connection Fragrances](https://www.trendhunter.com/trends/emotion-by-dsmfirmenich.md)