# Tough Androgynous Editorials The Valerija Kelava Zoo Magazine Shoot is Rebelliously Edgy By Meghan Young | Published 2012-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/valerija-kelava-zoo-magazine References: [fashiongonerogue](http://fashiongonerogue.com/valerija-kelava-dancian-zoo-magazine-spring-2012/) & [zoomagazine.de](http://www.zoomagazine.de/) The Valerija Kelava Zoo Magazine editorial might be centered around a tough chic persona, but the looks are so [androgynous](https://www.trendhunter.com/trends/sujitha-shivajothi), no one would be at fault for assuming that the model was a man. To be clear, Valerija Kelva is a woman, even though the retro rocker hairstyle, barely there makeup and ambiguous clothing suggests otherwise. Shot by photographer Dancian, the Valerija Kelava Zoo Magazine editorial is as simple and severe as the emotions portrayed throughout. The fashion, which was styled by Jo Barker, makes up for the [minimalist photo shoot](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). The Slovenian beauty is outfitted in [structural styles with a rebellious](https://www.trendhunter.com/trends/day-3-capsule-2) and even futuristic edge. The eclectic wardrobe consists of designs from labels like Mugler, Jil Sander and Maison Martin Margiela. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** Opportunity for fashion brands to blur gender lines and be more inclusive in their designs. - **Minimalist Editorials:** Opportunity for magazines and photo shoot companies to experiment with minimalism and explore new creative directions. - **Rebellious Style:** Opportunity for fashion brands to embrace edgier designs and target consumers who crave non-traditional aesthetics. ### Where This Applies - **Fashion:** The fashion industry can take advantage of the trend towards androgynous fashion and invest in designs that challenge gender norms. - **Photography:** The minimalist editorial trend creates opportunities for photographers and magazines to experiment with new styles and creative concepts. - **Beauty:** Cosmetics brands can embrace the minimalistic beauty trend and cater to consumers who prefer a natural, barely-there look. ## Related on Trend Hunter - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)