# Prancing Mod Shoots Valeria Melnyk Marie Claire Turkey Spread is a Jumpy Editorial By Summer Luu | Published 2011-01-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/valeria-melnyk-marie-claire References: [fashiongonerogue](http://fashiongonerogue.com/valeria-melnyk-emre-guven-marie-claire-turkey-december-2010/) & [mcdergi](http://www.mcdergi.com/) Soaring through the air is the Valeria Melnyk Marie Claire Turkey spread for the December edition. Photographed by Emre Guven, model Valeria Melnyk joins ballet dancer Merih Mertel in [mod-inspired outfits](https://www.trendhunter.com/trends/asos-inspired-by). Dressed up in [dramatic makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) and solid shades, the [minimalist outfits](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) just fly off the pages. In a prancing shoot like the Valeria Melnyk Marie Claire Turkey spread, the vivid looks just seem to jump out at you. **Implications** - These jump shoots exude a sense of exhilaration. With contemporary society being constantly inundated with a variety of products, consumers are looking for escapist qualities when it comes to advertising. Companies would be wise to incorporate fantastical elements into their promotions to appeal to a broad consumer base. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Fantastical Advertising:** Companies should incorporate fantastical elements into their promotions to appeal to a broad consumer base - **Escapist Qualities:** Consumers are looking for escapist qualities in advertising - **Minimalist Fashion:** Minimalist outfits are becoming popular in the fashion industry ### Where This Applies - **Advertising:** Companies can utilize fantastical elements in their advertising campaigns - **Fashion:** The fashion industry can capitalize on the trend of minimalist outfits - **Photography:** Photographers can experiment with jump shoots and dramatic makeup ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)