# Bio-Based Luxury Sneakers Valentino Launched its First Environmentally-Conscious Sneaker By Elena Rahman | Published 2022-01-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/valentino References: [wwd](https://wwd.com/fashion-news/designer-luxury/valentino-launches-first-conscious-driven-sneaker-1235032931/) & [valentino](https://www.valentino.com/en-ca/collections/women/sale?gclid=CjwKCAiAxJSPBhAoEiwAeO_fP8qTJ-awFuWniejtIAhLtwzogGhgWQct7OBN7zR2kVxBt8s0bxIuLhoCgR8QAvD_BwE%2cCjwKCAiAxJSPBhAoEiwAeO_fP8qTJ-awFuWniejtIAhLtwzogGhgWQct7OBN7zR2kVxBt8s0bxIuLhoCgR8QAvD_BwE&gclsrc=aw.ds&tp=160179&utm_campaign=1.Valentino_CA_SEA_B_Pure-Brand+%5bE%5d+-+EN&utm_content=B_Pure-Brand+%5bE%5d&utm_medium=cpc&utm_source=GOOGLE&utm_term=valentino) [Valentino](https://www.trendhunter.com/trends/valentino-garavani-1) launched sneakers made with bio-based and recycled materials to introduce the world to its [Open](https://www.trendhunter.com/trends/kind-earth) for a Change project. The luxury brand now offers an environmentally-conscious shoe style to mark its first steps in sustainability. Valentino redesigned two of its signature sneakers with an eco-friendly design to accomplish the goals outlined in the Open for a Change project. The Open and the Rockstud Untitled now include bio-based materials as an alternative to leather. The material is produced from viscose and polyurethane of corn-derived polyols and makes up part of the zipper of both shoes. Moreover, the Open's strings are made of [recycled polyester](https://www.trendhunter.com/trends/allbirds-remix), while the Rockstud Untitled sports its signature studs made of recycled nylon. Image Credit: Valentino ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Footwear:** The trend of incorporating sustainable and bio-based materials in luxury footwear is a disruptive innovation opportunity for businesses looking to meet the growing demand for environmentally-conscious products. - **Circular Fashion:** The trend of incorporating recycled and upcycled materials in fashion products is a disruptive innovation opportunity for businesses looking to reduce waste and contribute to a circular economy. - **Consumers Demand Sustainable Products:** The trend of consumers prioritizing sustainability when making purchases is a disruptive innovation opportunity for businesses looking to attract and retain customers by offering environmentally-friendly options. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry has the opportunity to incorporate sustainable materials and circular design principles into their products to meet the growing demand for eco-friendly options. - **Sporting Goods:** The sporting goods industry can incorporate sustainable materials and circular design principles into their products to meet the growing demand for eco-friendly options in the footwear and apparel segments. - **Green Technology:** Green technology companies can develop new technologies for the production of sustainable and bio-based materials to meet the growing demand for eco-friendly options in various industries, including fashion and apparel. ## Related on Trend Hunter - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Banana-Made Luxury Sneakers](https://www.trendhunter.com/trends/balenciaga-4.md) - [Y2K-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/valentino-garavani-1.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md)