# Scented Scavenger Hunt Campaigns The Valentino Valentina Fragrance Campaign Shot in Romantic Rome By Marriska Fernandes | Published 2011-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-valentina-fragrance-campaign References: [fashionising](http://www.fashionising.com/pictures/p--Valentino-Valentina-Fragrance-AW-11-Campaign-12004-1813152.html) & [have-you-heard-about-valentina](http://www.have-you-heard-about-valentina.com/) Shot in the romantic city of Rome, the [Valentino Valentina Fragrance Campaign](https://www.trendhunter.com/trends/alessandro-micheles) is mysteriously alluring. It features the beautiful Freja Beha Erichsen posing away on furniture, enticing the audience to try out Valentino's 'Valentina' scent. The campaign is every bit fascinating as they used Danish Dame Freja Beha Erichsen as the new face of the campaign. Not only is this campaign shot in Rome, but there is even a site that is devoted to promoting 'Valentina.' The site is very mysteriously titled 'Have you seen Valentina?' The site is more like a game where you have to search through the [virtual city of Rome](https://www.trendhunter.com/trends/light-blue-island-on-roblox) and find Valentina through the clues left behind. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Virtual Scavenger Hunt Campaigns:** As seen in the Valentino Valentina fragrance campaign, companies can create virtual scavenger hunt campaigns to promote their product and interact with consumers in a fun and engaging way. - **Mystery and Intrigue Marketing:** The Valentino Valentina fragrance campaign uses mystery and intrigue to capture the attention of consumers, creating an opportunity for companies to utilize this style of marketing to stand out in the market. - **Localized Advertising Campaigns:** The Valentino Valentina fragrance campaign is shot in Rome and even includes a virtual scavenger hunt set in the city, showing the potential for companies to create localized advertising campaigns to connect with consumers on a more personal level. ### Where This Applies - **Fragrance:** Fragrance companies can use virtual scavenger hunt campaigns to promote their products and engage with consumers in a unique way, as seen in the Valentino Valentina fragrance campaign. - **Fashion:** Fashion companies can take inspiration from the Valentino Valentina fragrance campaign and utilize mystery and intrigue to make their marketing campaigns more captivating and memorable. - **Tourism:** The Valentino Valentina fragrance campaign features a virtual scavenger hunt set in Rome, highlighting the potential for tourism companies to create localized advertising campaigns that showcase the unique aspects of the city to potential visitors. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Haute Couture Fragrance Ranges](https://www.trendhunter.com/trends/valentino-anatomy-of-dreams.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Luminous Limited-Edition Fragrances](https://www.trendhunter.com/trends/born-in-roma-the-gold.md)