# Etheral Couture Beach Ads The Valentino SS15 Campaign Captures Valentino's Fantasy World By Erin Fox | Published 2015-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-ss15-campaign References: [buro247](http://www.buro247.com/me/fashion/feed/full-look-valentino-ss-15-campaign.html) & [valentino](http://www.valentino.com/) We are transported into a [dreamscape](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) created by the Valentino SS15 Campaign. Floating model depictions, beached mermaids and frolicking silk flocks are just a small glimpse into the Spring/Summer 2015 collection. The advertisements range from dark, murky sets to bright, crisp beaches. The collection features a combination of couture-like dresses mixed with [beach-like prints](https://www.trendhunter.com/trends/sel-de-mer). Gowns are stamped with gold starfish, red coral and gray conchs. The Valentino SS15 Campaign captures the essence of summer in the most couture way possible with its models glimmering like mermaids. The advertisement was shot by newcomer Michal Pudelka and directed by Maria Grazia Chiuri and Pierpaolo Piccioli in Tuscany. The Valentino SS15 Campaign features models Vanessa Moody, Maartje Berhoef, Grace Simmons, Clementine Deraedt and Hedvig Palm. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Fantasy World Campaigns:** There is an opportunity to create immersive advertising campaigns that transport viewers into a whimsical and dreamlike world. - **Couture-beach Fusion:** Combining high fashion couture with beach-inspired prints and motifs presents an innovative approach to summer fashion. - **Underwater-themed Fashion:** Designing clothing that incorporates elements such as starfish, coral, and conch shells can create unique and visually striking garments. ### Where This Applies - **Fashion Advertising:** Incorporating mystical and ethereal elements into fashion advertisements can captivate audiences and create a lasting impression. - **Haute Couture:** Exploring the fusion of high fashion and beach-inspired aesthetics can disrupt the traditional boundaries of couture design. - **Fashion Design:** Incorporating underwater themes and motifs in fashion design can lead to innovative and eye-catching garments that stand out in the industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)