# Refined Renaissance Lookbooks The Valentino Spring/Summer Lookbook Goes Back in Time By Vasiliki Marapas | Published 2014-11-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-spring-summer References: [itsnicethat](http://www.itsnicethat.com/articles/02gb) & [02gb](http://02gb.com/) Max von Gumppenberg and Patrick Bienert of 02gb took a page out of the Renaissance masters' book when shooting the [Valentino Spring/Summer 2014 lookbook](https://www.trendhunter.com/trends/valentino-x-vans). The Renaissance era refers to a period of cultural "rebirth," so to speak, throughout Europe during the Middle Ages. Artists during this time include Sandro Botticelli, Michelangelo and Raphael, to name a few. 02gb channeled the nobility and greatness of this cultural movement beautifully in their images. Whether it's [floral motifs](https://www.trendhunter.com/trends/eva-green) or jungle backgrounds, every composition included in the lookbook is imbued with a sense of mystery, and the allure that often accompanies it. Gumppenberh and Bienert successfully transport the viewer back to a different time; one that emphasizes enrichment, beauty and nature. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Renaissance-inspired Fashion:** Fashion brands are looking to the past for inspiration to create modern collections that pay homage to the Renaissance era. - **Cultural Rebirth in Design:** The Renaissance is seen as a cultural rebirth and a period of great creative output, inspiring designers to create fresh, innovative designs. - **Mystery and Allure in Imagery:** Incorporating elements of the Renaissance into visual branding can create a sense of mystery and allure that draws customers in. ### Where This Applies - **Fashion:** Fashion designers and retailers can tap into the Renaissance trend to offer customers unique and historical-inspired clothing and accessories. - **Graphic Design:** Graphic designers can incorporate Renaissance-inspired elements into their designs, creating visually striking and original content for clients. - **Marketing and Advertising:** Brands can use Renaissance-inspired imagery in their marketing campaigns to build brand value and appeal to customers who appreciate historical art and design. ## Related on Trend Hunter - [Artful Accessory Ranges](https://www.trendhunter.com/trends/patricia-nash-designs.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Surprise Fashion Line Drops](https://www.trendhunter.com/trends/surprise-valentino-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)