# Eyeshadow Masks Bold Makeup at Valentino Spring 2010 Couture By Venessa Fisher | Published 2010-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-spring-2010-couture References: [fashionologie](http://www.fashionologie.com/7194072) Famed fashion house [Valentino](https://www.trendhunter.com/trends/alessandro-micheles) has revamped their image to attract a younger, more youthful customer. Changing their typical silhouettes and including a palette of various colors and designs, the Valentino Spring 2010 [Couture Collection](https://www.trendhunter.com/trends/haute-couture) has made a major splash on this year’s runways. To add a memorable touch, the models sported sheer ribbon blindfolds with every outfit. Designer Pier Piccioli says “the collection is about a woman wandering in this beautiful Eden. It’s a dream. Couture is a dream.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Youthful Fashion:** Opportunity for fashion brands to revamp their image and attract a younger customer base by incorporating bold colors and designs. - **Memorable Runway Accessories:** Innovative fashion accessories, such as sheer ribbon blindfolds, can add a unique and eye-catching element to runway shows and collections. - **Dreamy Couture:** Inspiration for fashion designers to create dream-like couture collections that transport the wearer into a beautiful fantasy world. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to embrace bold and unconventional designs to capture the attention of a younger demographic. - **Makeup:** Creative makeup trends, such as eyeshadow masks, can be incorporated into runway looks and inspire innovative beauty products for consumers. - **Event Planning:** Event planners can draw inspiration from the unique runway accessories, such as blindfolds, to create memorable and visually stunning event experiences. ## Related on Trend Hunter - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md) - [Haute Couture Fragrance Ranges](https://www.trendhunter.com/trends/valentino-anatomy-of-dreams.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)