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# Couture Cornrow Campaigns
The Valentino Garavani Advertisements Reveal Tightly Bound Hairdos

By Jordy E | Published 2015-06-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-garavani
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2015/06/valentino-fw-1516-campaign-by-michal-pudelka.html) & [valentino](http://www.valentino.com)

The Valentino Garavani Fall/Winter 2015/2016 advertisements unveil a tightly bound take on [couture hair looks](https://www.trendhunter.com/trends/pantenes-new-campaign) to followers of the high end brand. Models Ine Neefs, Maartje Verhoef and Grace Hartzel each sported strict, tied back tresses parted evenly in thin cornrows.

In addition to the mesmerizing manes showcased in this visionary campaign, the team of women also sported captivating apparel and accessories. This came of matching patterned dress and heel outfits, color blocked boots and high strap stilettos.

Much like the intriguing nature of these [Valentino pieces](https://www.trendhunter.com/trends/valentino-x-vans) was the artistic photography displayed. Shot in Bratislava, these images showcased the line alongside mirrors and a red carpet-lined staircase that added [cinematic vibes](https://www.trendhunter.com/trends/il-pranzo-campaign) to this already enthralling set.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 41% | Activity: 48% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Couture Hair:** Opportunity to create innovative and intricate hairstyles for high-end fashion campaigns.
- **Patterned Dress and Heel Outfits:** Potential for designing coordinated outfits with matching prints and accessories.
- **Artistic Photography:** Disruptive innovation opportunity to incorporate unique and visually captivating elements in fashion photography.

### Where This Applies

- **Fashion:** Opportunity for high-end fashion brands to create unique and boundary-pushing couture hair looks.
- **Footwear:** Potential for footwear brands to create color blocked boots and high-strap stilettos that complement patterned outfits.
- **Photography:** Disruptive innovation opportunity for photographers to explore new artistic techniques in fashion ad campaigns.

## Related on Trend Hunter

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- [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md)
- [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md)
- [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md)
- [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)
